Top Kenyan Artists Nominated for Artist of the Year Award at OLX Social Media Awards
Top Kenyan musicians Juliani, Sauti Sol, Creme De La Creme, Nonini and Muthoni Ndonga will face off in the Artist of the Year category at the OLX Social Media Awards. The event will appreciate and acknowledge those who have contributed significantly to the growth of Social Media in Kenya.
The Winners of the Artist of the Year award will be announced during a gala dinner ceremony that will be held on August 9th, 2013 at Laico Regency Hotel, Nairobi. OLX, the leading free online classifieds site in Kenya, is the main sponsor of the first edition of the Kenya Social Media Awards.
OLX Kenya Country Manager, Peter Ndiangúi, said: “We are proud to be associated with the first Social Media Awards in Kenya. Most Kenyan artists have shifted to digital because they have realized that social media is the best way to interact with their fans. This medium is a platform young people understand and subscribe to.”
He further added: “At OLX, we provide free solutions for entrepreneurs who want to reach out to their customers online. Our platform enables musicians can sell their CDs and their concert tickets directly to the fans, with no intermediaries.”
Speaking on behalf of the SOMA Judging Committee, Marvin Tumbo the Deputy Director Digital, New Media and Diaspora Presidential Strategic Communications Unit (PSCU) said that “social media is changing the world today and with easy access to information, artists now have the opportunity to use these platforms to share their music and videos to a global audience unlike in past years where one had to rely on radio and TV”.