The Hillarious Mistake On An I&M Billboard That Shows Even Commercial Marketing Has Gone Tribal (Photo)

Last year saw the corporate giants fighting it out on social media even trolling each other or jumping on trends.

This year sees a new trend if a recent billboard by I&M is anything to go by. While JTL may have set the trend using stereotypical accents on their Faiba adverts, I&M just made it quite official, placing it on a Billboard.

The giant size billboard was placed along Ngong road with the following caption ‘Now Ngoing To Ngong’ It may have been an innocent mistake but the length and visibility it has gained with no correction means it was intentional and given that it is quite trendy online, then the marketing strategy is a sure success.

Here is the billboard