The 5 Main Losers With Inooro Tv Launch and The Pending Launch Of Other Vernacular Stations (I Feel For Number 4)
Well the country’s youngest TV station officially launched yesterday to a glorified reception and the excitement is yet to wear out.
The move by RMS is a game changer especially coming at a time when there was nothing fresh going on on the TV front after Standard Group’s 24hr news channel KTN news. While the viewers and RMS will no doubt be celebrating, there are some parties which are going to be quite butt hurt either for ignoring the move, or not utilizing the opportunity while some will just be victims of changes by indirect competitors. So here are the five main losers in the game;
1. Nation Media, Standard Group and Mediamax
Basically, however smart and unruffled the other big media houses may try to appear they know and almost everyone knows they have lost on this big time. With digital migration the guy with the most viewed content has bigger negotiation ability with advertisers and the companies broadcasting it. They were already trailing Citizen Tv in terms of viewership and then Nation got QTV a while back and SG got another news channel but struggled to make it unique while QTV is quite a ratchet TV station competing more with the likes of GBS rather than the local content on offer at Citizen. So after long relying on the butter form Citizen TV RMS did what it and Equity bank do best, target the millions of the lower market segment. With Inooro Tv and other vernacular stations coming up, RMS will have quite a stranglehold on viewership in the country.
2. The existing vernacular stations
With all the trumpeting and chest beating the folks at RMS are doing, you would think theirs is the first vernacular TV station in the country. You would even think they are the pioneers of a new trend. On the contrary, there have vernacular stations from Njata TV, Kass TV, Baite TV and several others. the only reason you may not have heard of them is their poor promotional efforts and maybe they are too comfortable. Now with the advent of the muscle of RMS these parties are just about to become irrelevant.
3. Startimes
When every digital TV carrier gets the latest thing happening in the industry and you are left out, you stand out for all the wrong reasons. Given that Startimes does not have the premium content Dstv Kenya has, losing out on the content targeted and demanded by the common guy is pretty much a disaster. Just why would anyone now get your decoder?
4. DJ Afro and Company
For sometime now these guys have been the source of much of the entertainment to many in the streets and lower classes at home. The narration done in a mix of Kikuyu, Sheng and Swahili was as riveting as the action on the screen itself. Now if you have watched the planned programs from soaps to thrillers you realize that such Deejays are about to lose quite a chunk of their target audience.
5. Nigerian Movies
I am hardly a fan and I would rather be in a room with a professionally done program in a local language I have no clue about rather than engross myself in any of that Nigerian nonsense. For the first time, these movies get a serious competitor albeit indirectly so I really hope my barber, local electronics mechanic and co. are informed and makes the necessary changes.
