STUDY: Kenyans consider Rolex, Sauti Sol, Beyoncé and Arsenal F.C. to be Best Quality

If an average Kenyan had an unlimited amount of money at their disposal and made decisions based exclusively on quality when buying, he would wear a Rolex, listen to Sauti Sol or Beyoncé and would most like to watch a football match with Arsenal F.C.

These are the results of the first Kenyan QUDAL – QUality meDAL – DEEPMA Research conducted in June this year by the Swiss organization ICERTIAS – International Certification Association GmbH with its headquarters in Zurich by means of an online survey on a sample of 1,200 citizens of Kenya, internet users 15 years and older.

The entire QUDAL Research in Kenya encompassed more than sixty commercial and non-commercial categories (e.g. best quality milk, best quality car, best quality domestic singer etc.). The first results of this complex research have now been processed and are available for analysis.

Each QUDAL –QUality meDAL accolade is the consumer’s voice, and the intent is to create a culture in which manufacturers and service providers will strive to provide maximum quality, with consumers demanding only the best.