“Stop the pity”, says Mama Hope’s new video… off the hook!

We are all aware of the hardships that Africa as a whole is going through. The wars, hunger, economy, you name it. Most organisations have tried to help with their good gestures and intentions and they have been well received. However, I love the new approach that Mama Hope has taken in addressing this issue.

Through her ‘Stop the pity. Unlock the potential’ campaign, Mama Hope has done multiple projects, our interest among them being the Campaign’s videos, that simply raise awareness and spread connection of Africa. In her own words, Mama Hope says, “we believe that the essential first step in changing the world is telling the story of connection instead of contrast and potential instead of poverty. People everywhere have talent and capacity, and people everywhere share a desire to be able to use those gifts to improve their lives and the lives of the people they care about.” Those words cannot fail to inspire you and change the angle of your conversations when talking about the whole world in general.

Mama Hope clearly shows this concept in her new video titled ‘Call me Hope’. Take a look at it below.