STARTIMES SPORT 2 CHANNEL LAUNCHES, PROMISES EXHILARATING ACTION
Pay Television Company StarTimes Media has introduced a new exciting sports channel that will feature unrivaled sporting action featuring soccer, golf, tennis, rugby, cricket, car racing and extreme sports. The channel, named StarTimes Sport 2 will also air daily up to date sports news and magazine to its subscribers across Kenya in a move aimed at further boosting the company’s entertainment offering.
The channel adds to an array of other sports offering from StarTimes that include Setanta Africa, Setanta Action, NBA TV, EuroSport News, MCS and MCS Extreme becoming the seventh sports dedicated channel of the over 70 channels available on the Pay Television platform.
- Exclusive new channel bolsters the Sports offering for Kenyan subscribers
- Sport 2 will be Pay Television Company’s 7th Sports channel
- Channel to beam live European qualifiers and French Ligue 1 matches
- Summer football and Guinness International Champions Cup 2014 to also air
- Available to Classic Bouquet subscribers on Channel 251
Speaking on this latest development, StarTimes Vice President for Marketing Mr. Hans Han emphasized the brand’s commitment to progressively enrich the content available to its subscribers noting that sports offering has proved increasingly popular in Kenya which has prompted the company to further boost its offering while still maintaining the cost of existing bouquets as it seeks to add its competitive edge and further entrench itself as the preferred Pay Television service provider.
“We are very excited about the addition of the new Sport 2 channel which we believe will be a hit in the Kenyan market given its rich sporting action. As a brand, we remain steadfast in giving our subscribers’ value for their commitment to StarTimes; the added channel confirms our rich content diversity aimed at enriching the television viewing experience for the whole family”, said Mr. Hans.
Sport 2 will be available on the Classic bouquet that costs Ksh. 999 per month to ensure the majority of StarTimes subscribers do access and enjoy the sporting experience. The Pay Television Company is looking into further enriching the channel packaging in a strategic move to grow its market share.
Among the exciting tournaments to be beamed live via Sport 2 include the French League 1 that kicks off on 8th August 2014 to 23rd May 2015 as well as the UEFA European qualifiers that will feature 24 countries battling it out for the European title.
The International Champions Cup is also expected to be aired live as eight teams including Manchester United, Real Madrid, Inter Milan, AS Roma, Liverpool, AC Milan, Manchester City and Olympiakos fight for glory being a selection of the eight most prestigious football clubs in Europe.
StarTimes Sport 2 promises to be the ultimate channel where subscribers will catch the kings of the game.
