StarTimes Goes ‘Mashinani’

StarTimes Media has today announced major expansion plans targeting rural Kenya that will see the company’s digital television service being accessed by 80% of the Kenyan population by the end of 2014.

The company whose current offering includes both pay television and free to air digital television services seeks to grow the subscriber base through extending access at the county level across Kenya.

StarTimes digital television service will be available in Machakos, Migori, Trans-Nzoia, Laikipia and Muranga counties raising the number with the company’s digital television access to over 20 counties.  Subscribers across these regions will have access to both Pay Television and Free to air digital television services with the option of upgrading from free to air to Pay TV at will and vice versa, without the need to purchase another set top box.

Speaking on this latest development, StarTimes Vice President for Marketing Mr. Hans Han noted that the overwhelming reception for digital television service seen this far confirms that Kenya’s appetite for rich television content at affordable subscription rates continues to grow as StarTimes remains in the forefront in providing access beyond urban centers.

“We intend to ride on our current 70% digital television network coverage in the country to extend the reach of our informative, educative and entertaining channel offering to more Kenyans key in not only growing our market share but also giving them an enviable choice that will enrich their television viewing experience”, noted Mr. Hans.