‘Share a Coke’ Campaign Comes To a Close

The popular Coca-Cola brand campaign “Share a Coke” officially came to a close with consumers having enjoyed 4 months of sharing a coke and a feeling with their loved ones.

This time round the campaign sought to reach more consumers by having even more names and a unique inclusion of emoticons and phrases to make the campaign more interactive and exciting.

The campaign saw consumers in hundreds of thousands participate through creative messaging all over the country.

The campaign gave Coca-Cola consumers the opportunity to swap the iconic Coca-Cola logo with personal names of their friends, relatives, family and expressions to communicate and connect with their loved ones.

DJ Nruff all smiles after receiving his package

Coca-Cola Marketing Manager Kenya, Mona Karingi reiterated that “Coca-Cola is all inclusive therefore we are glad that everyone got an opportunity to share a feeling with the special people in their lives all over the country.”

Coca-Cola as the World’s No1 non-alcoholic beverage and the runaway market leader in Kenya is well known for breakthrough marketing campaigns and marketing innovations. The campaign gives way to a new global campaign set to run for the rest of the year.

In the recent past it has launched highly successful campaigns such as the Billion Reasons to Believe Coke Side of Life, Brrrr amongst others that have been very well received by Kenyan consumers.