Sauti Sol: We Are Unapologetic For Our Actions

After the release of their sizzling video, “Nishike”, everyone was busy castigating Sauti Sol for their eroded morals but secretly propelled the video to a whooping 500,000+ views.

And now Bien, speaking for the hottest boy band around has broken silence on their position as a group post “Nishike” video. He said;

“Sauti Sol is unapologetic for our actions, which we feel have done the music industry more good than harm. The truth is nobody ever made history by playing it safe. Playing safe explains why most of our adverts on local TV look the same. If the opportunity cost of getting endorsements is to do that which is NOT game-changing, then it’s a cross we’re willing to carry.

We have opened the gates for artists to express themselves freely, including sensually without prejudice. Will it take 10 more Nishikes from 10 other artists for us to embrace publicly what we enjoy in private? I’m sure most of you watch Nishike during your private moments. I mean how else could you explain 500,000 + views in 21 days?

Kenyans largely suffer from tall poppy syndrome—a  social phenomenon, in which people of genuine merit are resented, attacked, cut down, or criticised because their talents or achievements elevate them above or distinguish them from their peers. So forgive Sauti Sol for taking a two-month intense gym programme, a low carb diet and risking the road less travelled in the attempt to rise above.

KOT (Kenyans on Twitter) were salty at Lupita during Shuga and embraced her after the Oscars. To date, some people still hate claiming she’s not Kenyan enough or doesn’t dress in Kenyan designers (who btw didn’t dress her for Shuga’s red carpet). In retrospect, are you waiting for Sauti Sol to win a Grammy to then come on board? Note I am not only fishing for complements; I am very open to constructive criticism because social media is a two-edged sword. Nonetheless, let’s face it – there’s just too much hate on social media. If all that negative influence is carried to the boardroom it directly affects critical decisions that upset a whole industry.”

Click HERE to read more on what he says.