Volkswagen issues an apology after the Nomuzi backlash

Head of Group Communications at VW South Africa Andile Dlamini has apologised for the distress that the latest campaign has caused.

In an Interview with SABC news, this is what they had to say;

“We first have to apologise for the distress that was caused for people that were close to her, that felt that the campaign was real and that Nomuzi was badly hurt – but what was important to us was that the message came across.  When Nomuzi released a video to say this is the campaign that she’s running, she’s not hurt… people need to understand that they cannot be texting and driving at the same time.  So the next campaign won’t be as shocking as this one.”

Take a look at the controversial campaign

https://www.instagram.com/p/BsfyG3HhcCz/