‘Isibaya’s’ Michelle Mosalakae breaking boundaries with Revlon campaign

Michelle Mosalakae happens to be one of four local celebrities breaking boundaries in Revlon’s inclusive new campaign, ‘Live Boldly.’

The other three stars are Bontle Modiselle, Luthando ‘LootLove’ Shosha, and fashion blogger Kim Jayde Robinson.

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Mosalakae revealed that she was ecstatic when she got a call from Revlon in December. Last Friday, they did the TV commercial and print campaign.

“It’s all God. It has all went by so fast, it started off very slow and now we have shot TV and print campaigns. From Monday it’s full force, we start with interviews, pictures going up in stores and then the big launch is next month,” Mosalakae gushed.

“The TV advert that I think is coming out in April gives each and every ambassador involved in the campaign an opportunity to be themselves. It’s has a nice narrative.”

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Live Boldly

The ‘Live Boldly’ campaign is all about celebrating diverse feminine power, optimism, strength and sense of style.

The four local stars will share ideas, experiences and conversations with South Africans. This will be through various multimedia platforms, events and in-person interactions.

“When you look in South Africa there is just so much out there – different shapes and shades of beauty. This campaign celebrates exactly that – there are so many different kinds of women that want to feel beautiful and included too. Diversity and inclusivity are two things that I 100% strongly believe in,” Mosalakae explained.

“I want young girls across the country to understand that there is so much in having self-confidence. There is nothing in this world that can stop you.”