Of Kenyan Artists Pretending To Have Clothing Lines

Just what is a clothing line? I ask this question because there is a slew of Kenyan celebrities and enterprenuers who have gone all out with t-shirts branded with their faces and names and punchlines and they then push them as clothing lines. I have always been of the opinion that this is a very lazy way of doing things.

If we are to accept that Kenyan celebrities have clothing lines, we are basically accepting that political parties have a flourishing clothing line empire. Think about it. TNA has sold hundreds of thousands if not millions of shirts and hats and indeed, trousers aswell.
I am tired of reading about another Kenyan celebrity launching a “clothing line” that looks more at home on a “freebies couture connoisseur” than on a serious hipster or fashion killer.
Printing you image on a shirt doesn’t make you a fashion enterpreneur. That is simply branding. I don’t care how many colours they come in nor the cost. You’re merely branding.
A clothing line should consist of more than one article of clothing. Your all tshirts fashion line is just branding.
If you’re going to go in on the fashion line hustle, take it seriously and study the moves of others who did it before you and did so successfully. Look to Jay Z, Diddy and locally look to learn from bONK!

Another thing I have to talk about is quality. The reason I do not like freebies in form of “gifts” is that they are cheap. I pride myself in being a Luhya and as such I have to always look sharp. I cannot come out looking sloppy. And trust that my understanding of sloppy is your understanding of spiffy.
I hate wearing shirts that start fading after a wash or two. Those shirts that hang off my back like a reverse tumbo-cut do not a clothing line make!
Step up that game the same way the music video hustle evolved!