‘Kenyan Artistes Lack On The Business Side’ Sheila Kwamboka

The issue of what ails the local music industry should now be stuff for the academicians seeing that while there is substantial growths age old problems from content to profitability still prop up.

Well, that sure does not stop one from having an opinion about the industry and who better placed than the person who puts together the bi-monthly Industry Night, Sheila Kwamboka.

In an interview with Ghafla, Sheila Kwamboka identified the lack of business acumen from the time a song is out to when it reaches the consumer. She decries the reliance of artistes on shows alone and lack of a clear strategy. Here is the exclusive interview;