Why Jalango’s Artcaffe stand has received heavy backlash (Video)

By Gloria Katunge on August 6, 2020

Coronavirus has shown it‘s true self, sending giant economies to their knees and the last thing anyone would look forward to is to offer free services in exchange for nothing – if I‘d put it so.

Talent might not have a price tag because no one can take that from you but that leaves no room for lack of appreciation.

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Artcaffe has been making headlines for a better part of yesterday, after launching an #ARTofthecity competition, calling upon creatives to help them jazz up their take-away coffee cups and stand a chance to win.

ANNOUNCING our #ARTofthecity competition! Calling all creatives of the city…help us jazz up our take-away coffee cup and WIN BIG with Artcaffé! Read the competition details below, and ENTER! Tag your artistic friends and spread the word! https://t.co/BZeofmSCPv pic.twitter.com/7VRZ1b1A6z

— Artcaffé (@ArtcaffeKenya) August 4, 2020

Well, offer on the table was anyone who had exceptional art skills would stand a chance to get free coffee for a period with exhibition of the art work or an internship.

https://twitter.com/Tsharz/status/1290947159739838466

This witnessed a cold reception from Kenyans who called out the coffee and bakery restaurant for misusing talents to their advantage.

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Jalang‘o speaks

Kiss FM‘s Jalang‘o jumped into the discussion, only to attract backlash from the Kenyan space.

According to him, were it not for the exposure he got from National Theatre, today he would not be such a big brand, all he was given was a packet of chips and handshakes.

Comedian cum radio presenter Jalang’o Mwenyewe

He actually hailed Artcaffe for their move, asking creatives to think twice before growing too proud.

If you are not in the creative industry, you might troll Artcaffe all you want, but kudos to Artcaffe for the chance you have given these artists. Anyone who would want to lynch me, go ahead! But I tell you, were it not for exposure and that packet of chips na salamu apa National Theater, I would not be sitted here with you [Kamene].

https://twitter.com/Kiss100kenya/status/1290881138907590656

His sentiments attracted heavy criticism from netizens assuring him that not everyone needs to go through the tough life he did, times have changed.