Why Edday Nderitu is unable to accept endorsement contracts

Edday Nderitu, the former spouse of the Mugithi singer Samuel Muchoki, popularly known as Samidoh, boasts a significant social media following.

A check by Nairobi News reveals that she has amassed over 431K followers on Facebook, 154K on Instagram, and 233K on TikTok, where she has garnered over 3.8 million likes.

With this substantial following, Edday has recently been sharing advertisements prominently featuring land and real estate investments on her social media platforms.

A reliable source close to Edday confirmed to Nairobi News that she has indeed entered into promotional deals with some companies in Kenya.

“She is trying; there are several companies that approached her to promote their products,” the source, who requested anonymity, said, although she did not disclose the specific companies.

Despite actively engaging in marketing, the nature of her job in the United States (US) does not permit her, the informant mentioned.

Since moving to the United States in May 2023, Edday has secured employment, where she is raising her three children fathered by Samidoh.

“For the last year, she has been building herself. She works the entire week, except for the weekends,” the informant noted.

The source revealed that she is actively pursuing permanent relocation to the US, having already secured a fully furnished permanent residence.

“She is servicing a mortgage; she did not settle in a rental house. In fact, her house is fully furnished,” the credible source said.

Edday and Samidoh separated following his affair with nominated Senator Karen Nyamu. The Kikuyu musician has fathered two children with the United Democratic Alliance (UDA) party-nominated Senator, a move that did not sit well with Edday.