Tag: Wasafi records

Rayvanny is said to be the latest Wasafi Records artist seeking his emancipation following Harmonize’s rather strained and acrimonious exit from the Diamond Platnumz headed record label.

Proof that singer Rayvanny quit Wasafi records (Photos)

The young lad has been the subject of Tanzanian rumours for quite a while now and the main focus of those rumours is whether or not he is gearing up to leave Wasafi records.

What is interesting is that despite the fact that he has just recently released a song in collaboration with the head of Wasafi Records, Diamond Platnumz, the rumours have refused to abate. This actually leads me to think that indeed, this smoke is accompanied by some level of fire.

Rayvanny unveils his next record label following his exit at Diamond´s WCB (Video)

And if he does indeed decide to leave and set up his own record label, then it would be nothing other than the geometric progression of an artist whose ambitions have grown as his stature has and he has been under the wings of the most successful East African artists so it is only right that he would be itching to show himself what he is capable of.

What is, however, important for Rayvanny to remember is that first, he has a lot of options for how to go about this. Perhaps, he could explore discussing with the management at Wasafi and negotiating his own imprint within Wasafi Records.

I’m done being a video vixen – Rayvanny’s baby mama Fahyvanny announces

With this option, he could work to minimize his risk and at the same time grow his own record label bigger than Wasafi Records if possible. And should that come to pass, he would be the main man like his very own Diamond Platnumz because he would have shown not only an acumen for this type of business but also that he has his finger on the pulse of the culture.

If this isn’t an appealing idea to him then he also needs to ensure that he goes about breaking away in a manner that does not leave his career overshadowed by the decision to leave. And here Rayvanny should study the case of Harmonize carefully. You see, when Harmonize decided to leave, he did so with a lot of fanfare and controversy engulfing his decision and so far, his music career hasn’t allowed him to live down those circumstances.

As a result, harmonize is not on the same level as Diamond in spite of the fact that he clearly has the Tanzanian President’s goodwill. If anything, he comes off as a hyped and overinflated Rayvanny.

Rayvanny should give himself an eighteen-month runway and start planning his exit well ahead of time including starting to woo investors in his dream.

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Wasafi Records has decided to seek out different influences to sustain their longevity and different sounds for their artists.

Wasafi’s Rayvanny ready to make peace with Ali Kiba? (Video)

Diamond Platnumz’ record label, Wasafi Records also known as WCB Records has a track record of tapping into either Nigerian or Congolese influences which allow their artists and producers a wide array of sounds.

And it is actually working well enough to make Wasafi Records the biggest record label in Eastern and Central Africa. Diamond himself has gone to Nigeria, sought permission from Naira Marley and used his instrumentals and arrangements for his own song. That is how we got Baba Lao.

Rayvanny unveils his next record label following his exit at Diamond´s WCB (Video)

Then when Diamond Platnumz wants to put out yet another street anthem with a twist, he went to DRC and tapped Innos to work with him on the artist’s remix of Yope Rmx. 

Diamond Platnumz is well aware that when it comes to churning out ballads, he has that covered. So he really isn’t pressed to work with anyone else for ballads. And that same formula has been adopted for Rayvanny.

The guy has tapped into West African influences for his latest collaboration with Diamond, Amaboko. The song is an upbeat street anthem that is clearly meant to get you and yours dancing with a heavy Mr real influence. It is such a dope homage to Nigerian music that in the remix if he got Mr Real or Naira Marley or better.

Fahyma claps back at Juma Lokole for hating on her relationship with Rayvanny

The reason why this is a dope strategy is the fact that it allows Wasafi records artists not just a wide array of sounds (which serves to make their albums diverse sounding and also appeal to a wider audience) but also makes it such that they can work with artists from different cultures with ease.

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