Even in 2024, Twitter remains a powerful modern weapon for change

Revolutions used to be broadcasted on grainy news footage, the narrative controlled by a select few. But enter Twitter, the social media platform that’s become a digital bullhorn for the masses. With its speed, reach, and ability to mobilize, Twitter has become a powerful tool for revolution in the 21st century.

Traditionally, authoritarian regimes held a tight grip on information. Now, with a few keystrokes, activists can bypass censorship and share their stories with the world. The Arab Spring is a prime example. Tweets documented police brutality in Tunisia, sparked protests in Egypt, and brought international attention to the yearning for democracy across the region. Twitter wasn’t the sole cause, but it was a vital thread in the fabric of resistance.

Beyond spreading awareness, Twitter fosters a sense of solidarity. Isolated pockets of discontent can now connect, share strategies, and amplify their voices. Hashtags like #BlackLivesMatter or #MeToo became rallying cries, uniting millions behind a common cause. This digital community offers support and courage to those risking their safety for change.

Dictators fear Twitter’s ability to dismantle their carefully constructed narratives. Governments can no longer control the message. Gruesome footage of human rights abuses can’t be easily erased. This transparency holds regimes accountable and creates a global pressure cooker for reform.

For the last week the Kenyan government has been looking for the “head of the snake” in the recent protests, but they have found none. It was all organic groundswell with Twitter as a rallying point. In desperation, they rushed to switch off access to Twitter, but the damage has already been done. The movement continues. Aluta

Twitter’s advertising revenue has plummeted by half since Elon Musk’s takeover.

The company is struggling to attract advertisers, and its revenue is expected to fall to $3 billion in 2023, down from $5.1 billion in 2021.

Musk has laid off thousands of employees and cut cloud service bills in an effort to cut costs, but the company is still struggling to generate positive cash flow.

In an effort to boost revenue, Twitter has restricted how many tweets users can read, and it is in early talks with political and entertainment figures, payments services, and news and media publishers.

The company’s new CEO, Linda Yaccarino, previously head of advertising at NBCUniversal, has said that Twitter plans to focus on video, creator and commerce partnerships.

It remains to be seen whether these efforts will be enough to turn the company around.

  • Twitter’s advertising revenue fell by 50% in the first six months of 2022.
  • The company is on track to post a loss of $1.5 billion in 2023.
  • Musk has said that he wants to make Twitter a “platform for free speech,” but his changes to the company’s content moderation rules have alienated some advertisers.
  • Twitter is facing competition from other social media platforms, such as Meta’s Threads app, which has 150 million users.

It will be interesting to see how Twitter fares in the coming months. The company is facing a number of challenges, but it also has some opportunities. If Yaccarino can successfully implement her plans, Twitter could still be a profitable business.