Tag: Twaweza news

Safaricom invades towns across Kenya to reward ordinary Kenyans with free lunch, bus fare, airtime (Photos)

Posted on by Martin Oduor

Christmas started early for ordinary Kenyans who bumped into Safaricom’s staff dishing out goodies to anyone and everyone.

Safaricom changed its slogan to ‘Twaweza’ in June. Twaweza has been defined as the spirit that helps families, friends and loved ones achieve their dreams beyond their imagination. It’s the spirit that makes us do more, be more and become better as a community.

The telecommunication giants is now running a two-week campaign to reward Kenyans in celebration of Christmas holiday. Safaricom has gone out to show Kenyans amazing acts of kindness.

Safaricom’s objective is to remind all Kenyans why it is important to be kind, which is in line with the spirit of Twaweza.

Everything for free

Kenyans across various towns in the country have been treated to free lunch, free bus fare, free airtime, free petrol refuel among other freebies.

In Nairobi Safaricom visited several eateries where they paid bills for all the customers present. People were also given free Kes 1000 airtime.

Safaricom employees also boarded matatus in Nairobi and paid fare for commuters and also gave them Kes 1000 airtime for free.

The story was the same in Mombasa, Kisumu, Eldoret, Nyahururu, Karatina, Thika, Meru, Ukunda. See the photos below:

 

 

5 astounding incidents that prove great things happen when Kenyans Nasa or Jubilee come together

Posted on by Martin Oduor

For Kenya to prosper everyone irrespective of political affiliation, religious belief, ethnic background or race, must come together. Five astonishing incidents prove great things happen when Kenyans unite for a common cause.

Have you asked yourself why Safaricom dumped ‘The better option’ for a new slogan dubbed ‘Twaweza’ after 17 years? I mean why does Kenya’s biggest and most profitable telecommunications company need to change its slogan anyway?

The answer is that Safaricom realized the potential when Kenyans unite. Through different initiatives Safaricom has mobilized Kenyans to solve different problems and through those projects what came out clear is that great things happen when Kenyans from all walks of life come together.

                              Incident #1

                             Incident #2

                                Incident #3

                                Incident #4

                               Incident #5

During the launch of the new slogan at Uhuru Garden last Saturday, Safaricom CEO Bob Collymore said the company was now focused on building a more human network that leverages the strength of individual talent and the overall power of community.

“We are now focused on building a more human network that leverages the strength of our talent. We are calling this spirit ‘Twaweza’ and simply it means that we believe that when we come together great things happen. To succeed in Kenya, to REALLY succeed, you need to carry everyone along with you. And that’s why today marks the start of a new journey to unite Kenyans from all walks of life, to build the foundations of more resilient Kenya. When we come together great things happen, Twaweza,” said Bob Collymore.

Twaweza has been defined as the spirit that helps families, friends and loved ones achieve their dreams beyond their imagination. It’s the spirit that makes us do more, be more and become better as a community.

With the Twaweza spirit, Safaricom aims at uniting all Kenyans overcome challenges that many detractors have said could not be overcome, to produce something that is truly innovative.