Tag: TikTok news

TikTok: The New Soundstage for Rising Stars

Posted on by Baba Ghafla

In the ever-evolving landscape of music marketing, TikTok has emerged as the undisputed champion. Once a platform known primarily for short-form dance videos, TikTok has rapidly transformed into a powerful tool for musicians to launch their careers and reach global audiences.

Digital distribution

One of the most significant advantages of TikTok is its algorithm. It is designed specifically to promote content that resonates with users. This means that even a small account with a few thousand followers can have their videos go viral, potentially reaching millions of people overnight. This organic reach is a dream come true for musicians, who often struggle to get their music heard on traditional platforms.

Youth focus

Moreover, TikTok’s user base is overwhelmingly young and engaged. This demographic is highly receptive to new music and are more likely to discover and share songs through the platform. Musicians can leverage TikTok to create viral challenges, remixes, and other engaging content. This encourages users to share their creations with their friends and followers.

Furthermore, TikTok has become a hub for music discovery. Users can easily find new artists and songs through the platform’s search function, curated playlists, and personalized recommendations. This has made it easier for musicians to build a loyal fanbase and generate buzz around their music.

However, it’s important to note that success on TikTok requires more than just posting videos. Musicians need to create content that is visually appealing, catchy, and authentic. They also need to engage with their followers by responding to comments and messages. By building a strong community on TikTok, musicians can foster a sense of loyalty and support among their fans.

In conclusion, TikTok has revolutionized the music industry by providing musicians with a powerful platform to reach new audiences and build a fanbase. By understanding the platform’s algorithm and creating engaging content, musicians can leverage TikTok to achieve their career goals and become the next big stars.

“Your life has already been a failure!” Woman tells unmarried women over thirty

Posted on by Ozymandias

A woman has sparked controversy on the TikTok platform by creating videos criticizing women who are not in romantic relationships, especially those over the age of 30.

According to her, any woman who reaches 30 without a stable marriage and financial security is deemed unworthy. She asserted that women over 30 without a husband and financial stability should reflect on themselves and perceive their situation as a significant failure in life.

“If you’re a woman in your 30s without a partner and lacking a good career, a thriving business, or enjoying the pleasures of youth, I’m sorry to say that you’ve failed in life,” she stated.

She further questioned what women in their 20s were doing, a time she believed should have been dedicated to self-improvement, career advancement, and financial stability.

“What were you doing in your 20s? That was the time for personal growth. Why didn’t you invest in yourself, your business, or your career? By your 30s, you should be planning for retirement. It’s time to retire from frivolity and focus on your goals,” she emphasized.

She warned that women who haven’t planned their lives by 30 may face depression and psychological challenges, suggesting that unmarried women of that age might be seen as threats by their married friends.

“If you haven’t sorted yourself out by this age, you’re heading towards stress. Consider this, if you’re 30 and single, your married friends might see you as a threat, thinking you’re after their men,” she concluded.

Facebook remains king of social media in Africa

Posted on by Ozymandias

Facebook remains the most popular social media platform in Africa, despite the growing popularity of TikTok.

A recent Social Media Usage report by GeoPoll reveals that the number of social media users in Africa has steadily increased, with the total now surpassing 384 million. Facebook maintains its dominant position with a staggering 170 million active users, accounting for approximately 44% of Africa’s social media enthusiasts.

TikTok, while gaining ground rapidly, stands as the second most engaging platform with a 60% active user rate, indicating its surging popularity among African youth. Instagram follows closely with a 54% user engagement rate, while Twitter and LinkedIn hold respective active user percentages of 49% and 28%.

The GeoPoll report further delves into the different purposes that drive African users to each social media platform.

Communication, entertainment, news, and updates were identified as key drivers of social media usage on the continent. For instance, 68% of surveyed users turn to social media platforms to discover news and stay updated on current events. In contrast, Facebook serves as a platform for socializing, with 49% of users using it to make new friends and engage in social interactions.

TikTok has carved a niche as an entertainment and learning platform. An impressive 73% of respondents use TikTok primarily for watching and sharing short-form videos, while 72% view it as a source of entertainment. Remarkably, 61% of users turn to TikTok as a learning platform to acquire new skills, underscoring its educational value despite concerns about sexualized content.

Instagram stands out as a trend-following platform, with 61% of users using it to keep up with the latest trends and follow influencers and celebrities. Additionally, 59% of users utilize Instagram as a visual memory vault, uploading photos and moments that matter to them.

Unsurprisingly, Twitter emerged as the go-to platform for staying updated on news and current affairs, with 78% of respondents citing it as their primary use. Additionally, 59% use Twitter to connect with like-minded individuals and engage in thought-provoking discussions and debates.

LinkedIn remains firmly rooted in its professional niche, with 87% of active users turning to the platform for job hunting and career advancement.

The GeoPoll survey also examined the impact of social media on African users.

An overwhelming 80% of respondents admitted to purchasing a product or service advertised on social media, highlighting the pivotal role that social media plays in e-commerce and advertising in Africa. Due to the ease of access provided by mobile phones, Africans spend an average of 3 to 6 hours per day on social media platforms. Interestingly, 61% of those surveyed reported that social media has positively impacted their mental health.

GeoPoll conducted this insightful survey in four African countries—Ghana, Kenya, Nigeria, and South Africa—in August 2023, gathering data from 4,170 participants. The report provides valuable insights into Africa’s evolving social media landscape and its multifaceted influence on the continent’s diverse population.

In conclusion, Facebook remains the most popular social media platform in Africa, but TikTok is gaining ground rapidly. African users turn to different platforms for different purposes, with communication, entertainment, news, and updates being the key drivers of social media usage on the continent.

Social media plays a significant role in e-commerce and advertising in Africa, and it has a positive impact on the mental health of many users.

President Ruto & TikTok CEO Agree To Remove Inappropriate Content

Posted on by Dennis Elnino

Kenyan President William Ruto and TikTok CEO Shou Zi Chew have agreed to remove all inappropriate and offensive content from the platform. The two leaders met on Thursday, August 24, 2023, and discussed ways to ensure that TikTok is a safe and positive platform for all users.

Ruto said that the government of Kenya has partnered with TikTok to monitor and review content. He stressed that the move is necessary to protect children and other vulnerable users from harmful content.

Chew assured Kenyans that TikTok will establish a Kenyan office that will coordinate operations in the continent. He also promised to employ more Kenyans to work for the platform.

“We are committed to ensuring that TikTok is a safe and positive platform for all users,” Chew said. “We will work closely with the Kenyan government to remove all inappropriate and offensive content.”

The agreement between Kenya and TikTok is a positive step towards making the platform a more safe and positive space for all users. It is also a sign of the growing importance of social media platforms in Africa.

The President’s concerns come amid a petition seeking the ban of the platform over inappropriate and explicit content displayed especially at night.

The petitioner, Ben Ndolo had alleged that the platform was promoting vulgarity, hate speech ], violence and explicit sexual content among young people.

He also fingered the Communications Authority (CA) for not regulating the platform appropriately.

Married Woman Clashes with Husband’s Best Friend Over Cooking For Him

Posted on by Ozymandias

A married woman in Kenya is in a feud with her husband’s best friend after the best friend cooked for her husband even though she knows it is the wife’s duty.

The woman, who has not been named, took to TikTok to vent her frustrations about the situation. She said that her husband had invited the best friend to live with them temporarily because she was having accommodation issues. However, the best friend has taken the invite too far and has become too comfortable, cooking for the husband and acting like she is also married to him.

In the video, the wife can be seen confronting the best friend about the food she cooked. She says that she just came back from the market and was planning to cook for her husband, but the best friend had already beaten her to it.

The best friend defends herself, saying that she cooked the food because she wanted to be helpful. She also says that she is not trying to steal the husband away from the wife.

The wife is not convinced by the best friend’s explanation and tells her that she needs to leave the house. The best friend refuses to leave and tells the wife that she is not going anywhere.

The two women continue to argue and the situation escalates. The wife tries to take the food away from the best friend, but the best friend grabs it back and says that she cooked it for her “baby.”

The husband is not home at the time of the incident, but he is likely to be aware of it by now. It is unclear how he will react to the situation, but it is clear that the wife and the best friend are not on good terms.

The incident is a reminder of the importance of boundaries in relationships. It is also a reminder that even the best of friends can sometimes cross the line.

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Kenya is the world’s top TikTok user for news

Posted on by Ozymandias

A new report from the Reuters Institute Digital News Reports 2023 shows that Kenya is the world’s top TikTok user for news.

The report found that 54% of Kenyans use TikTok for any purpose, and 29% use it for news. This is significantly higher than the global average of 10%.

Other countries with high rates of TikTok news use include Thailand (30%), South Africa (22%), and Peru (30%).

The report suggests that TikTok is gaining ground in the distribution of news, particularly among younger audiences. This is likely due to the platform’s short-form videos, which are well-suited for sharing news stories.

The report also found that users of TikTok, Instagram, and Snapchat tend to pay more attention to celebrities and social media influencers than media companies when it comes to news topics. This is in contrast to legacy social networks such as Facebook and Twitter, where news organizations still attract the most attention and lead conversations.

In terms of growth, TikTok remains the fastest-growing social network, with 44% of users using it. The platform is popular with 18-24 year olds, and is heavily used in parts of Asia, Latin America, and Africa.

The report also found that audiences continue to selectively avoid important stories, such as the cost of living, as they cut back on depressing news and seek to protect their mental health.

Key takeaways:

  • Kenya is the world’s top TikTok user for news.
  • TikTok is gaining ground in the distribution of news, particularly among younger audiences.
  • Users of TikTok, Instagram, and Snapchat tend to pay more attention to celebrities and social media influencers than media companies when it comes to news topics.
  • TikTok remains the fastest-growing social network, and is popular with 18-24 year olds.
  • Audiences continue to selectively avoid important stories, such as the cost of living.