Tag: Spotify news

Kenyan Spotify Wrapped 2023: Wakadinali crush Sauti Sol, women dominate podcasts

Posted on by Ozymandias

Spotify has unveiled its Wrapped 2023 data, providing insights into the music trends and preferences of Kenyan listeners throughout the year.

  • Top Streaming Day and Hour: Saturdays and 4 pm emerged as the most popular streaming day and hour, respectively, reflecting Kenyans’ love for music-filled weekends and lively afternoons.

  • Genre and Artist Preferences: Hip hop remained the most popular genre, with Drake once again topping the list as the most streamed artist for the third consecutive year. Afrobeats also made a strong showing, with Darassa and Bien’s collaboration “No Body” being the only exception among the top streamed tracks.

  • Virality and R&B Goodness: Kinoti’s “Nitangoja” and V-Be and Ashley Music’s “Sasa Hivi” were among the most viral and R&B-loved tracks, respectively.

  • Female Artists’ Rise: Female artists saw a remarkable 61% increase in streams in Kenya, outpacing the global increase of 27%. Karun, Nikita Kering’, and Xenia Manasseh made notable appearances, with Nikita Kering’ being the only female artist in the top ten most streamed Kenyan artists.

  • Podcasting Domination: Women led the podcasting sphere in Kenya, with “So This Is Love,” “The Messy In Between,” and “It’s Related, I Promise” claiming the top three spots among the most streamed podcasts. Kenyan podcasts like “The Sandwich Podcast,” “Legally Clueless,” and “The97sPodcast” also gained recognition.

  • Wakadinali’s Impact: Wakadinali not only secured the eighth spot as the sole Kenyan artist in the top streamed list but also became the most searched artist in Kenya on Spotify. Their album “Ndani ya Cockpit 3” ranked 10th as the most streamed album.

Spotify Wrapped 2023 highlights the growing popularity of Kenyan music and the diverse tastes of its listeners. The data also underscores the increasing prominence of female artists and the rise of podcasts in the Kenyan media landscape.

Kenya Leads the World in RnB Music Consumption

Posted on by Ozymandias

Kenya has emerged as the world leader in RnB music consumption, according to data from Spotify. This is a testament to the adaptability and creativity of African musicians, who are infusing RnB with their own cultural and musical influences.

Other African countries leading in RnB music consumption on Spotify include South Africa, Nigeria, Ghana, Zambia, and Uganda. The top-streamed RnB artists in Sub-Saharan Africa on Spotify include Beyonce, The Weeknd, Chris Brown, Rihanna, and SZA.

The surge in RnB music consumption in Africa has led to increased collaborations between international icons and African artists. This is helping to showcase Africa’s rising stars on the global stage.

Why is RnB so popular in Kenya?

There are a few reasons why RnB is so popular in Kenya. First, RnB is a genre that is all about love and relationships, which are universal themes that resonate with people of all backgrounds. Second, RnB is a very versatile genre, and African artists have been able to infuse it with their own cultural and musical influences to create a unique sound. Third, RnB is a genre that is often associated with success and luxury, which is something that many Kenyans aspire to.

What does the future hold for RnB in Kenya?

The future of RnB in Kenya looks bright. With so many talented artists emerging from the country, it is clear that Kenyan RnB is here to stay. And with the increasing popularity of African music around the world, it is likely that Kenyan RnB artists will continue to gain international recognition.

Older artists make a comeback in Kenyan music industry in 2023

Posted on by Ozymandias

A new trend is emerging in the Kenyan music industry in 2023, with older artists making a comeback. This is according to the latest data from the Swedish digital music platform Spotify.

Spotify’s data shows that there has been a spike in streams of music by older artists in Kenya in recent months. This is likely due to a number of factors, including nostalgia for the past, the rise of social media, and the increasing popularity of streaming services.

One example of this trend is the Boyz II Men concert that took place in Nairobi last month. The concert was a sell-out, and Spotify saw a significant increase in streams of the band’s music in the weeks leading up to the event.

Another example is the rise of old Skull artists on streaming services. Skull was a popular Kenyan record label in the 1980s and 1990s, and its artists are now enjoying a resurgence in popularity thanks to streaming.

There are a number of reasons why older artists are making a comeback in Kenya. One reason is nostalgia. Many people in Kenya grew up listening to these artists, and they are now looking back on their childhoods with fondness.

Another reason is the rise of social media. Older artists are now able to connect with their fans on platforms like Twitter and Facebook, which helps to keep their music in the public eye.

Finally, the increasing popularity of streaming services has also helped to boost the popularity of older artists. Streaming services make it easy for people to discover new music, and they also allow people to listen to music that they may not have been able to find in the past.

It remains to be seen whether this trend will continue in the long term. However, for now, it seems that older artists are enjoying a new lease of life in the Kenyan music industry.