Tag: Seska News

Why the group approach has really favored Gengetone artists

Posted on by Branny

Almost all the successful new-age artists are members of a group but have have you ever wondered why?

It’s pretty simple. You are probably thinking about it as you read this article. The reason Sailors Gang, Boondocks Gang, Ochunglo Family, Rico Gang, and the likes are fast gaining traction is because of diversity. That’s it.

Ochunglo Family
Ochunglo Family

You see, by belonging to a group, that is made of up between three to six people, they can offer their fans a mixutre of talent. Think of it like a mouth-watering burger combo, okay maybe not but I know you get my point.

Truth is, in a music group you’ll find someone whose style you relate to. At the same time, you will also feel like you don’t understand some of the members or perceive them as weaklings.

Interestingly, this varies from one person to the next. For instance, I hold the opinion that Benzema and Seska are the best lyricists in Ochunglo Family and Ethic respectively because I like their flow.

Aslo read: New-age musicians have killed Nigerian music and that’s a huge win

However, a good majority say that Nelly The Goon and Rekless are the best songsmiths in the two groups.

This explains why the group approach is favouring the new-age musicians. At the end of the day, you’ll find someone who’s style you really appreciate and it varies from one person to the next.

While you might not neccesarily hate the other group members, you’ll just have this one person who’s verse you can’t wait to hear.

Sailors Gang
Sailors Gang

The difference between a group and a solo singer is that once you hate an individual’s approach, then it’s a done deal. However, in a group you are literally spoilt for choice.

Local music fans should brace themseleves for the emergence of more music groups because upcoming musicians have realized that this approach is working.

Ethic just keeps getting better and better

Posted on by David Kingsley

When Ethic released their latest single dubbed Figa about a week ago, their fans couldn’t help but admire how much they had grown.

While some remarked that they had ‘taken a shower’, others joked that the group was no longer Ethic but Ethique because of the massive transformation that they had undergone.

The group that is made of Rekless, Zilla, Seska and Swat has improved in so many ways since they made their debut in the local entertinment industy in 2018 with the mega hit Lamba Lolo.

Ethic
Ethic

Just like wine, Ethic keeps getting better with each new day. Sometimes I feel like they are out to win the hearts of the people who couldn’t stand them when they joined the industry.

Maybe you noticed, maybe you didn’t but their lyrics in Figa were well-thought out. They weren’t just throwing words arounds as was the case with Lamba Lolo.

Their sense of style has also improved significantly. Their outfits in their latest single were really on point so much so that it became a topic of discussion on social media.

Also read: New-age musicians are so unpredictable and that’s the beauty of music

The song was also above par i.e. the audio an video quality. It probably set them back a couple thousands of shillings but let’s be honest, who wants to listen to a whack audio or watch a low quality video in this day and age?

Lastly, their marketing was also on point. They made some their fans to set alarms just so that we could be among the first to watch the song and when it finally dropped, it was a topic of discussion on social media for the next few days.

It’s really interesting to see Ethic grow from amateurs to professional. I hope can only hope that they will keep at it!

Watch Ethic’s latest release dubbed Figa below.

https://www.youtube.com/watch?v=7R8fhgmSBYE

Ethic raise awareness about corona virus in ‘Quarantei’ (Video)

Posted on by David Kingsley

Ethic Entertainment, the group that introduced Kenyans to the Gengetone sound, has released a jam to sensitize the public about the deadly COVID-19 virus which has caused the death of 35,000 people across the world so far.

Also read: Gengetone is still alive, kind of

As expected, the song titled Quarantei has been ruling the airwaves since it came out a few hours ago and we are also feeling it.

Gengetone is still alive, kind of
Ethic Entertainment

While this track puts emphasis on as such as; self isolation, social distancing and sanitizing, there are so many things in it that have nothing to do with corona virus. I guess they were just trying to be creative and relevant.

That said, Quarantei is a big tune. Whoever said that Gengetone is dead should listen to this jam because maybe, just maybe, they might have a change of heart.

The lyricism on this track is dope. These youngins are so creative and this is evidenced by their wordplay skills. Trust me, once you start listening to them, nothing will make you stop, even if your house if on fire.

I have been trying to figure out whose verse I love the most and I must go with Swat Mtoto Wa Eunice because he did a good job. Although his rhymes were random, they are not to predictable as is the case with many musicians.

Ethic Entertainment

Notably, Rekless also nailed the hook. It is so infectious and to add to add to that, it blends well with the verses of the other members of the group.

The beat, which was produced by the one and only Motif Di Don, was not too bad though I must say that it is kind of monotonous if you compare it with their previous releases.

About the video, I feel it was lazy. However, we’ll forgive them because there isn’t much that they could do because of strict regulations that have been put in place by the government because of corona virus.

Watch Quarantei below and tell us what you think.

https://www.youtube.com/watch?v=nKe8OTs5CP4

Ethic’s Seska teams up with G Rock on new banger ‘Ya Mama’ (Video)

Posted on by David Kingsley

Seska, who is one of the four members of Ethic Entertainment, has dropped a new track with G Rock and it’s getting so much love from their fans.

Also read: Gengetone is still alive, kind of

The song dubbed Ngotha Ya Mama has been topping local music charts since it was released a few days ago and it is not so hard to understand why.

Boy Bleezy and Tratic of G Rock Music

Like I always say, if you chose not to concentrate on the dirty things that they are singing about, you’ll actually realize how talented these youngsters are, even in songs that seem extreme like this one.

The G Rock duo brought their A-game in this jam. If you are a fan of the group then I’m sure you can tell that they’re getting better and better.

Their flow has become more natural. Their rhymes have also improved unlike before when it really seemed like they were just forcing things.

Seska

Seska dropped a dope hook on this jam and he’s without a doubt the reason why this jam is catchy. He also had a sick verse with wordplay that will leave you scratching your head.

Notably, beat and instrumentation on this track are dope.  Other than the fact they are catchy, you will not resist the urge to dance as you listen to this song and that is not a bad thing or is it?

Listen to Ya Mama below and tell us what you think. Enjoy.

https://www.youtube.com/watch?v=aVoUPPIv9j0

Ethic’s new jam ‘Soko’ is a massive hit (Video)

Posted on by David Kingsley

Ethic Entertainment, the group that rose to fame in 2018 after releasing Lamba Lolo in 2018, is back with a new jam and we can’t stop jamming to it.

Also read: Ethic just keeps getting better and better

The track dubbed Soko, which is a Swahili word that means market, has been getting good airplay since it came out a few days ago and understandably so. This jam is too lit ladies and gentlemen.

Ethic Entertainment

As you listen to this jam, you can not help but admire the sheer creativity and the unique gift to match words of Ethic Entertainment members who are; Rekless, Zilla, Seska and Swat Mtoto Wa Eunice.

Although some people may claim that they’re speaking in tongues, especially Swat, their rhymes sound so pleasant to the ears and it kind of makes you wish that the song was a bit longer.

Also read: Ethic Vs Sailors Gang: Which group is the baddest?

Other than Swat, I must admit that I totally loved Zilla’s verse. His flow is so good that it makes you wonder why he’s so underrated but that’s a story for another day, isn’t it?

Notably, the hook by Rekless was also dope. It’s so catchy that you might even master the whole of it after listening to this jam once, or maybe twice. I’m not kidding.

Ethic Entertainment

It goes like,”Ahh, una toto na ameiva iza, juu mi ni fisi bado sija-shiba, hadi poko mi na-piga mimba, juu kwa soko ka ni diva lipa, diva lipa lima ahh*4.”

The beat is also dope. Though I have a feeling that some of you will say that the sound has become too monotonous. I am of the contrary opinion because this jam slaps so hard.

Listen to Soko below and tell us what you think. Enjoy!

https://www.youtube.com/watch?v=6duXTquRquk

Ethic’s new jam dubbed ‘Maji Maji’ is a big tune (Video)

Posted on by David Kingsley

Ethic, a group that rose to fame after releasing Lamba Lolo in 2018, has released a new jam and we are really feeling it.

Also read: Stop looking for content from new-age musicians!

The song dubbed Maji Maji epitomizes growth of the group, which is made up of Rekless, Seska, Zilla and Swat since they made thier debut on the local entertainment scene.

Although their lyrics are still risque, you’ll agree with me that their punchlines and rhymes are more solid and tighter than their previous releases.

Ethic
Ethic

Of course, Rekless really came through on this jam. The hook is really catchy and easy to remember and we have him to thank for this. Anyway, would a song by Ethic slap hard if the hook was not done by Rekless? I wonder.

I also loved Zilla’s verse. He nailed it. I don’t know why he often overlooked yet he is really dope and has some heavy punchlines.

The beat was produced by the one and only Motif Di Don and even before you listen to it, you can tell that it’s sick. If you love Gengetone than I am pretty sure that you will enjoy this jam.

Watch Maji Maji below and tell us what you think.

‘Seska is very much alive’ Ethic confirms

Posted on by Pauline Syombua

Seska, one of the members of popular group Ethic, is not dead has reported earlier on social media.

There was confusion yesterday afternoon after the other members of the crew took to social media to send out a condolence message to their close friend and Seska wasn’t in the video.

Scare

This caused an uproar on Twitter as people assumed they were talking about Seska’s death.

The group quickly communicated that Sesska was alive through Twitter setting the record straight.

“Seska is very much okay. they lost a friend to the group and when they shot the video sending out their condolence message Seska was not there and that is why the rumors started. it is just a miscommunication. Unfortunatley we can disclose on who they lost for now.” they said. 

Swat Vs Rekless: Who’s the baddest lyricist in Ethic?

Posted on by David Kingsley

For a long time, there has been a debate about who is the best lyricist in Ethic – the group that became household name after releasing the mega hit Lamba Lolo in 2018.

Admittedly, all the group members namely; Seska, Zilla, Swat and Rekless are gifted. However, most people can’t seem to decide who is the supremo between the last two since their verses are always lit.

It is for this reason that we decided to pit them against each other. We want to know who you are willing to put your money on and why i.e. what makes them stand out from the other members of Ethic?

Swat 

Swat Mtoto Wa Eunice
Swat Mtoto Wa Eunice

His verse on their debut hit dubbed Lamba Lolo was really dope and this made him a favorite among many people.

He has continued to wow his fans in the group’s subsequent releases particularly a song titled Instagram where he really brought his A-game.

Rekless

Rekless
Rekless

Unlike Swat, his lyrics are more thoughtful and mature but this does not really come as a surprise since he is the eldest member of the group.

You also can’t fail to appreciate his wordplay. It’s really on point. He got many people talking after showcasing his skill on the group’s latest release dubbed Figa.

That said, who, according to you is the baddest lyricist in Ethic? Tell us below!

Otile Brown and Ethic have finally dropped their collabo ‘Dala Dala’ and it’s a massive hit (Video)

Posted on by David Kingsley

What a time to be alive, like really! Who thought we’d one day see Otile Brown and Ethic on one track? I bet none of you did.

Also read: New-age musicians are so unpredictable and that’s the beauty of music

Well, that day is finally here. A few hours ago, the two Kenyan music powerhouses dropped a jam dubbed Dala Dala and as expected, it slaps really hard!

The little Swahili I know tells me that dala dala is mini bus or a matatu if you like.

However, in the context of this song, it signifies that life is a journey i.e, you need to travel but it can cost you, hence dala dala. You get it?

Ethic Entertainment

Of course we are used to Otile Brown singing along to a Bongo beat but do you know what’s better that? It’s Swat and Seska vibing to it.

My best part of course was by Seska! in my opinion, he really killed it! He outdid himself on this track.

There’s a part where he says, “Nikikupea silver goro ntapea Kamene, ju mimi ni girimba kuwashia kama meme.”

If this is not greatness then I really don’t know what is! I honestly don’t know ladies and gentlemen.

Seska
Seska

Side note: We really missed Rekless and Zilla on this jam. I could not help but imagine how they would have aced this beats.

Everything about this song is on point, from the scene transitions to the beat which was produced by Magix Enga.

Actually, if I was to rate it I would confidently give it an 11 (eleven) out of 10, but I’ll let you be the judge.

Watch Dala Dala below and tell us what you think.