Hennessy Cognac launched the second instalment of its distinctive brand campaign – Never Stop. Never Settle – by focusing on pioneers who are making the creativity of Africa shine.
The ‘Never Stop Never Settle’ campaign was first unveiled in 2012 and it brings to life the theme of pushing the limits of potential and the spirit of pioneering innovation through the stories of extraordinary individuals.
The new Hennessy Very Special campaign highlights eight real-life creative entrepreneurs from Kenya, South Africa, Nigeria and Ivory Coast, delving deep into each of their unique stories to discover how inner drive, confidence, passion and talent can create chain reactions, and unite millions.
From digital music start-ups, photography, choreography and film production, these individuals exemplify a
generation of innovation and leadership, who break through convention to create a different kind of world.
The creative entrepreneurs
Acclaimed photographer Mutua Matheka is among the eight real-life creative entrepreneurs from Africa whose stories have been highlighted in the new Hennessy Very Special campaign.
Matheka is well-known for his photographic work revealing the multi-faceted beauty of Kenya. Together with David ‘Blackman’ Muthami and the UN Habitat, he used photography to showcase beautiful Nairobi, and eventually Africa, through ‘I’m a City Changer‘ campaign.
Mutua’s photos have been used by BBC News Africa’s In Pictures, African Digital Art, NTV’s PM LIVE, among other avenues showcasing excellence. He has won the pioneer BAKE AWARD for best Photography Blog in Kenya, as well as been nominated for the International CSS DESIGN Award in the US. Apart from photography, he also draws, illustrates, creates graphic art and architectural visualization.
Other creative entrepreneurs highlighted in the new Hennessy Very Special campaign include Siya Metane aka Slikour – South African rapper turned business owner, Bobo Ndima – South African designer, couturier and stylist, and Aniete James – one of Nigeria’s most sought-after directors in the entertainment industry.