President Ruto Purchases A Luxurious Ride As Local Car Auction (Photo)

President William Ruto marked the opening of the Jumbo Africa Auto Auction, Kenya’s first local car auction, by purchasing a Toyota C-HR Hybrid.

The President expressed interest in the C-HR after considering several options, including luxury models like the Mercedes Benz G Wagon and Lexus LX 570.

The Toyota C-HR combines sportiness with fuel efficiency thanks to its hybrid powertrain. The 1.8-liter engine paired with an electric motor delivers smooth starts and easy driving with an e-CVT automatic transmission. The C-HR GR Sport boasts advanced safety features like adaptive cruise control, lane-keeping assist, and automatic emergency braking with pedestrian detection, all part of the Toyota Safety Sense 2.0 system.

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This event, held at the Naivasha Special Economic Zone, signifies a major development in Kenya’s auto industry. President Ruto welcomed the new venture, recognizing it as a sign of investor confidence in Kenya’s growing economy.

“This is more than an auction; it’s a revolution in how Kenyans buy cars,” he declared.

The Jumbo Africa Auto Auction offers a unique approach, combining physical and online platforms to provide a wide range of vehicles at competitive prices for a variety of buyers. The President highlighted the auction’s strategic advantages, including using the Kenyan shilling as the trading currency and offering a vast selection of vehicles, from cars and trucks to motorcycles and even machinery.

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The extensive selection is expected to increase options and accessibility for buyers across Kenya, East Africa, and the entire continent. This is anticipated to boost trade, ensure competitive pricing, and provide a secure and efficient way to buy vehicles.

“The auction will not only ensure competitive pricing but also foster greater savings for buyers through a transparent bidding process,” said President Ruto.

President Ruto emphasized the importance of using the Kenyan currency for transactions, which will strengthen its role in trade and commerce.

To demonstrate his belief in the auction’s potential, President Ruto purchased a Toyota C-HR Hybrid, setting an example for future purchases through this innovative platform. Beyond the practical aspect, this purchase signifies the government’s support for modernizing Kenya’s automotive industry.

The launch of the Jumbo Africa Auto Auction positions Kenya to reshape its automotive sector, creating an attractive environment for local and international investment. This development is expected to drive economic growth and position Kenya as a leader in the African automotive trade.