Key Lesson Chiki Has Learned from Managing Bien Over the Years
Image: “To say I love you is not enough,” Chiki Kuruka’s open letter to renowned photographer who hooked her up with BienKenyans often hear the phrase, “Kenyans don’t support each other,” from entertainers in various industries. However, fitness enthusiast and professional choreographer Chiki Kuruka, who also manages Bien Baraza of Sauti Sol, strongly disagrees with this notion.
Chiki praised Kenyans for the immense love and support they’ve shown Bien over the years. Reflecting on her experience as his manager, she shared on her Instagram stories:
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“What I’ve learned from managing Bien is that support and kindness often come from the most unexpected places—people who genuinely want to see you and Kenya succeed.”
She added, “This narrative that Kenyans don’t support each other has been disproven in my life far more times than it has been proven.”
In an exclusive interview, Chiki spoke about her unique experience managing her husband, Bien. She noted that it’s becoming increasingly common for high-profile artists to be managed by close family members or spouses. She believes this not only strengthens relationships but also benefits the household financially.
“If you take time to research, you’ll find many artists are managed by family members. Burna Boy is managed by his family, for instance, and there are countless other examples,” Chiki explained.
Chiki also highlighted the beauty of working as a family, emphasizing that traveling and experiencing life together as an artist and manager deepens their bond.
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“There’s something special about doing something as a family. For a traveling artist, having your loved one with you means experiencing these moments and other new things together,” she said.
Regarding their professional dynamic, Chiki expressed her passion for creative arts, saying that working alongside Bien, watching him inspire others, and contributing to his journey is an incredible experience.
“We’re both deeply passionate about creative arts and performances. Even if I wasn’t managing him, he’d still come home and talk to me about these things. So why not eliminate the cost of a manager and bring it back home?” she concluded candidly.
