Kabi Wa Jesus gave his wife a “fake” gift

Kabi wa Jesus gave his wife an awesome gift to celebrate the fact he loved but mainly because of the children she has sired for him.

And the internets celebrated the love they shared but also the fact that it put pressure on men to give their partners “push gifts”.

And this isn’t the first time they’ve participated in this type of attention-grabbing activity. Previously, the gift was an Audi Q7 so as you can see, Kabi wa Jesus and his wife have established something of a pattern here.

But just as was the case previously, all this has been proven to have been a ruse. It was a marketing campaign done by one of those used car yards along Kiambu Road.

The Internet is pissed off at the Wa Jesus family but if you take away your feefees (emotions) from the equation, you’ll realise its actually superb marketing! Kabi wa Jesus and his wife Millie inadvertently struck a gold mine.

Traditional sponsored content doesn’t get this type of interactions. Once people realise you’re selling them something, they switch off. But when it seems to be just another one of your normal organic (marketers call it native) content, the audience eats it up.

Kabi wa Jesus has realised Kenyans want that aspirational content. He is a literal marketing genius! And the evidence is in the pudding. My oh my his clients are often happy with his pudding. Yesterday alone, his fake gift had 12,000 real time viewers. Not even the establish media houses can top that!

For more thought-provoking opinion pieces, click here. And be sure to like our Instagram page.