Gengetone artist Mejja reveals how he earns by staying in high demand
Gengetone artist Mejja has shared his approach to maintaining long-lasting relevance and consistent demand in the music industry, explaining how his strategy helps him stay booked and secure deals. According to Mejja, his key to success lies in being unique, a choice that he believes is crucial for long-term value.
“One important lesson I’ve learned as an artist is that art should be rare. Anything rare holds more value. If you become too common, your value diminishes,” Mejja explained.
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He compared this concept to the difference between common materials like sand, which are cheap, and rare gems, which are valuable. “If you think like everyone else, your worth decreases. That’s why some materials cost more when building a house,” he said.
For Mejja, rarity goes beyond music; it’s about maintaining high standards, authenticity, and a strong personality. “The more unique you are, the higher the demand. But it’s not just about being rare, you need good music, a solid character, and faith because God is above all,” he emphasized.
To maintain his exclusive image, he prefers using private means of transport, like his own vehicle, instead of public transport, as a way of creating scarcity and enhancing his value. “Recently, I did a commercial for EABL where I had to take a matatu, and I was paid for it,” he proudly shared.
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Having been in the music industry for 17 years, Mejja also addressed critics of his lyrics, noting that the opinions of others depend on their age and perspective. “Some people make songs that are family-friendly. I try to strike a balance, as I need to cater to everyone,” he said.
He clarified that he views his music as a business, stating, “I can’t just write songs for my family. What about the music Kenyans love? I have to write about things like parties, women, and alcohol, because that’s what the people understand and relate to.”
