Diamond Platnumz Claims He Gets More Money From His Businesses Than His Music
Diamond Platnumz revealed that his business ventures bring him more financial success than his music career.
“Financial gain alone wouldn’t keep me in music,” he said. “For true growth, I needed to expand my horizons.”
Diamond is a successful entrepreneur. He owns Wasafi Classic Baby (WCB), a record label that has nurtured talents like Zuchu, Mbosso, Lava Lava, DVoice, and Queen Darleen. Previously, WCB included Harmonize, Rayvanny, and Rich Mavoko before they moved on.
Being among the best artists in East Africa, Diamond has been in several shows across Africa. He scoops money from shows and events, but this doesn’t seem to match his businesses.
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Beyond music, Diamond owns a media company with a television and radio station. He also leverages his influence through brand ambassador deals with companies in various sectors, including alcohol, telecommunications, and mobile phones.
Diamond’s message? Diversification is key. “Don’t quit your passion,” he advises, “but add more income streams to fuel your growth.