Bad gyal innit: ‘Set It’ Singer Dyana Cods Defends Her Rebel Image

‘Set It’ hitmaker Dyana Cods revealed that her “bad girl” persona is a deliberate strategy aimed at advancing her music career. As a longtime fan of US rapper Nicki Minaj, Dyana believes that a rebellious image is more marketable in the entertainment industry.

“The good girl image doesn’t sell as well as a bad girl image. People want bad girls—just look at someone like Nicki Minaj and how she’s built her career with that image,” Dyana explains.

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In just five years, the rising star has carved out her own niche, blending influences from her upbringing in Kisumu and Nairobi to create a distinctive sound. Her breakout single “Set It” has topped the charts and become a cultural sensation, inspiring viral TikTok challenges and solidifying her position in the music scene.

Dyana credits her success to key collaborations, particularly with the hip-hop group Wakadinali, who gave her an early start, and fellow artist Ajay, whose contribution helped make “Set It” a hit. Their teamwork, combined with Dyana’s undeniable talent, has propelled her into the spotlight.

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Recalling the creation of “Set It,” Dyana described it as a moment of artistic inspiration. While at Big Beats Africa studio, she came across a beat by producer R66 that instantly caught her attention. “I heard the beat and immediately wrote the chorus. I thought, ‘This is it,'” she says. Initially hesitant to release the track, Dyana was surprised by its unexpected popularity. She credits Ajay’s verse for elevating the song, saying, “When I heard Ajay’s verse, I knew this was it.”

The song’s popularity soared after becoming a viral TikTok trend, opening up new opportunities for the singer and solidifying her place in the industry.