Awinja Nyamwalo Shares Her Secrets to Securing Major Brand Deals on Net Walking Podcast

Awinja Nyamwalo, widely known for her role on Papa Shirandula, was recently featured on the Net Walking podcast hosted by fellow actress and former co-star Wilbroda (Jacky Vike). The podcast—filmed while the host and guest take a stroll and engage in candid conversation—is streamed on YouTube and has quickly gained attention for its fresh format and inspiring stories.

During her episode, Awinja opened up about a topic many aspiring influencers are eager to understand: how she consistently lands high-profile brand endorsements.

Currently, Awinja works with several major brands, including:

• Safaricom

• Odibets

• TLC Electrics

• Guardian Coach Ltd

• Pearson PTE

So, how does she do it?

“There are only two steps—and they’re very simple,” Awinja explained.

She broke it down into two key approaches, noting that both public figures and up-and-coming content creators can succeed in the brand space.

“Some people already have visibility, and others are still building their name. But either way, it’s possible to land endorsements if you understand what brands are looking for.”

1. Avoid Controversy

Awinja was clear: brands are extremely cautious about who they associate with.

“Stay away from drama. Brands want positivity, not someone who’s always trending for the wrong reasons.”

She emphasized that many companies have ended partnerships with celebrities due to negative press or scandals.

“Keep your energy clean online. It matters.”

2. Be Consistent

Consistency, Awinja said, is what keeps you relevant in the digital space.

“If you’re not posting regularly, people forget you exist.”

She attributed her success in part to her discipline with content creation—an effort that has grown her following to over 1.6 million on Facebook and 1.1 million on Instagram.

For the Undiscovered: Pitch Yourself

For creators who aren’t yet household names, Awinja encouraged a hands-on approach.

“Don’t wait for brands to come to you—go to them.”

She revealed that despite her established status, she still actively reaches out to brands.

“Mimi pia hujituma. I still send out emails and wait for feedback. You have to take initiative.”

Awinja’s advice is a refreshing blend of honesty, strategy, and hustle—proof that whether you’re just starting out or already established, building a successful brand is all about consistency, integrity, and initiative.