Anerlisa Muigia Raises Her Rate Card For Instagram Account
Kenyan socialite Anerlisa Muigia has released an updated rate card outlining the cost of promoting brands on her Instagram account, which boasts over 1 million followers.
Price Breakdown
- Instagram Story: Sh80,000 for 24-hour promotion
- Instagram Post: Sh786,600 ($6,000) for a 3-week campaign
- Brand Ambassador: Sh13,110,000 ($100,000) for a 3-month contract
- Club Appearance: Sh1,966,500 ($15,000) for 3 hours
- Photo Mention: Sh131,100 ($1,000)
Muigia emphasizes the value of her large audience, with her Instagram page valued at Sh65,550,000 (Sh500,000).
Mixed Reactions
Muigia’s rates have sparked varied reactions on social media. Some users find the pricing reasonable, while others express surprise.
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Influencer Rate Cards
This isn’t the first time a Kenyan celebrity has made their influencer rates public. Other personalities like Willy Paul, Mulamwah, Crazy Kennar, Jackie Matubia, Mammito, and Juliani have also shared their rates.
What is a Rate Card?
An influencer rate card is a document detailing the cost of an influencer’s services. It typically includes prices for various types of content, platforms used, and brand preferences.
