Amber Ray takes a dig at Vera’s social media antics

When she addressed the problem of authenticity in the world of online personalities, socialite, mother of two, and well-known social media personality Amber Ray sparked a firestorm on her digital platforms.

Her comments have elicited a wide range of responses from her fans, many of whom have read into her message a covert allusion to Vera, another well-known figure in the online world.

Amber’s perspective focuses on the value of authenticity in developing a successful and long-lasting personal brand. She argues that the manifestation of authentic identity has become more difficult due to the predominance of pretense and fabrication in the digital realm, particularly in Nairobi.

Amber promotes leading a genuine life regardless of the direction one chooses to go in since she thinks that a fulfilling life is more than just being visible. She sums up her viewpoint in the proverb, “Soft life is meant to be felt, not necessarily to be seen.” Amber ends her message with a lighthearted caution on the potential repercussions of lies becoming true: “So live your life and remember when you tell a lie, watch out for when you might start believing it #amberthebrand @muma_pix.”

Amber’s own way of living reflects her belief in embracing the “soft life.” She frequently records her experiences, which include biweekly massages, spa outings with her partner, and facial treatments. These moments act as statements of the present life chapter she is living, one in which she enjoys life’s finer things, frequently with her spouse, whom she affectionately refers to as “bae – bibi ya tajiri.”

Amber welcomes online chatters to carry on their conversations as she acknowledges the constant chatter around her. Her amusing response to the circumstance demonstrates a sense of self-awareness, possibly as a result of her frequent comparisons to others. She emphasizes her willingness to respond to questions and issues by saying, “Najua mnanidiscussingi, it’s allowed mkipata swali challenging feel free to ask #amberthebrand.”

Notably, there has always been friction between Amber and Vera, defined by sporadic fights. When both women were expecting their second children, the issue worsened. Their gender reveal celebrations descended into public spats, with both sides hurling accusations of theme and fashion copying. These arguments emphasized the underlying rivalry and conflict between the two characters.