Akothee Sets the Record Straight: ‘I’m a Businesswoman, Not a Socialite.’
Kenyan musician and entrepreneur Esther Akoth, popularly known as Akothee, recently addressed misconceptions about her identity on social media. The mother of five expressed her frustration at being labeled a socialite, urging people to recognize her true titles.
Akothee stressed that she is far more than a socialite, emphasizing her career as a professional artist and entrepreneur. As a successful musician, she has made a notable impact in the entertainment industry, but her influence also extends into various fields such as brand strategy, marketing consultancy, and community empowerment.
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In her post, Akothee clarified the difference between being an artist and a socialite. She explained that an artist is someone who creates, performs, and expresses their talent through various forms of art, dedicating themselves to their craft to make a lasting impact on their audience and industry. In contrast, a socialite gains attention primarily through their social life and presence at high-profile events, often lacking the professional achievements and talents that define an artist.
Akothee’s career is distinguished by a wide range of professional accomplishments that go far beyond the label of a socialite, highlighting her substantial influence across various sectors.
Entrepreneurship: Akothee has led successful ventures such as Akothee Safaris, Aknotela, Akothen Properties, the Akothee Foundation, and the Akothee Academy, establishing herself as a significant figure in the business world.
Brand Strategist & Marketing Consultant: She has an impressive record in brand strategy, notably transforming Rosy, a brand under Chandaria Industries, from offering just three products to a range of 32 within three years.
Brand Ambassador: Akothee has represented leading brands like Premier Foods (Orchid Valley), Silverstone Airlines, Kenya Airways, and Tecno. Her work with Tecno, in particular, helped elevate the brand from a budget product to one associated with status and disposable income.
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Event Organizer: Akothee has spearheaded major events, including the Great Half Marathon Roan Antelope in Homa Bay County and the launch of the first-ever domestic commercial flight to Migori County.
Tourism Advocate: She has been instrumental in promoting cross-border tourism between Kenya and Uganda, demonstrating her commitment to regional development.
Philanthropy and Community Work: Through the Akothee Foundation, she has initiated various charitable projects, including securing donations to support those in need.
Akothee proudly declared, “I Am Brand Akothee,” making it clear that she is not just a socialite but a multifaceted artist and entrepreneur with a significant impact across multiple industries. Her journey of hard work and dedication has made her a powerful figure in Kenya and beyond, inspiring others with her story of success and resilience.