Phoina shares her experience of having a sponsor
“When I started, the first celebrity I ever worked with was Janet Mbugua. She trusted my skills, which opened up many doors. Since then, I’ve worked with nearly every celebrity you can think of in the country.
Joining the Nai-Rich reality show was a calculated move for me. It provided a platform to highlight my journey in entrepreneurship and beauty innovation, allowing me to reach a wider audience. I saw it as an opportunity to motivate others with my story and offer insights into building a successful brand.
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Even though I had concerns about exposing my personal life to the public, this was a conscious decision.
I draw inspiration from Kylie Jenner, comparing myself to her because of my ambition to revolutionize the African beauty industry, much like how Kylie transformed global cosmetics and personal branding with Kylie Cosmetics.
I started out as a makeup artist, and reaching the point where I now run a beauty academy and clinic has taught me countless lessons. But the most important one is that business is like contouring—you need to adapt and blend in smoothly. Resilience has been my go-to “shade,” if you know what I mean.
Dealing with the pressure and scrutiny of being in the public eye requires a balance of confidence and humility. My biggest weapon against negativity is silence. It’s about staying focused on making a positive impact and staying true to myself despite outside opinions.
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I used to spend carelessly, but now I’m much more careful with my money. There was a time when I’d be out popping champagne bottles, but now I think more about the house I’m building and how to expand my business.
Of course, there’s still room for fun, but I’ve learned how to balance my expenses.
All my projects are self-funded. For those who think I’m just a front for someone else, I challenge them to become the face of something and see how it goes. In fact, they should go find themselves a sponsor.
That being said, I don’t think having a sponsor is a bad thing. If you have someone to support you, it’s great—nobody wants to go it alone.
But as for me, I don’t have a sponsor; I’m a big girl. I’m my own sponsor. However, if I find someone who can help me achieve my goals faster, I’m open to it. Still, nothing will stop my progress. With or without a sponsor, my success will continue to grow.”
