Mejja’s tumber lands him lucrative deal with alcohol beverage

Kenyan genge artist Mejja has partnered with rum brand Captain Morgan as the lead influencer for the brand. The partnership will see Mejja actively engage in Captain Morgan events and communicate the brand’s essence through his social channels for eight months.

Marketing Manager Spirits East Africa Breweries, Kennedy Mutula, said that the partnership was a way to appeal to more people to unapologetically express themselves. “We know he has what it takes to take the brand to the next level as he is relatable and connects to our target consumers,” Mutula said.

Mejja said that he was excited to be partnering with Captain Morgan and that he was looking forward to redefining what it means to add spice to life. “Together with Captain Morgan, we will bring the party to you,” Mejja said.

A source privy to the endorsement deal said that Mejja was chosen as the lead influencer because his music genre appeals to the target audience that Captain Morgan is going after. “Mejja is an accessible champion of fun, and he brings his own spice to occasions,” the source said.

The partnership between Mejja and Captain Morgan is a sign of the growing popularity of Kenyan genge music. Genge music is a genre of music that originated in the slums of Nairobi and is characterized by its catchy beats and lyrics that often deal with social issues.

The partnership is also a sign of the growing popularity of rum in Kenya. Rum is a popular drink in Kenya, and Captain Morgan is one of the most popular rum brands in the country.

The partnership between Mejja and Captain Morgan is a win-win for both parties. Mejja will be able to reach a wider audience with his music, and Captain Morgan will be able to reach a younger demographic. The partnership is sure to be a success.