Sauti Sol sign exclusive recording deal with world leading, Universal Music Africa

Prolific Kenyan Afro-Pop Band, Sauti Sol have signed with world leading music entertainment company – Universal Music Africa.

Universal Music Africa yesterday, the 30th of January, announced the signing of an exclusive recording agreement with the award-winning Kenyan Afro-pop band, Sauti Sol.

The agreement will give the band access to Universal Music Group´s global network around the world and allow them greater opportunity to reach new audiences globally.

Concurrently, the band will continue to satisfy and excite their dedicated fan base with bold, creative campaigns that will engage a new generation of fans throughout Africa.

Up on social media, the jubilating Kenyan band humbly penned:

It’s official! Our first major recording deal, @universalmusicgroup. Thank you guys for being patient. We really hope y’all are ready for the new album. ???? #MIDNIGHTRAIN ???????? @umgsa @africacreativeagency

Sauti Sol

Sauti Sol is not new in the African continent and beyond, having made their music debut with their studio album ´Mwanzo´ back in 2008.

Since then, they have scaled the heights, having toured successfully across Africa, the US, Europe and Australia. Bringing home international awards the likes of BET Awards, an MTV EMA for Best African Act and MTV Africa Award for Best African Group.

The chart-topping band has received the recognition and respect of both their fans and the industry.

Just 2019, the band unveiled their own record label – Sol Generation records. With a sole mission of developing and introducing new iconic live African acts.

Founded on the ethos of discipline, order, passion and endurance (DOPE), the label is pitched to attract authentic songwriters and shape shifting musicians, who will pen soundtracks to people´s lives.

Sipho Dlamini, MD of UMG South Africa & Sub-Saharan Africa gushed:

We are delighted to announce our partnership with Sauti Sol, one of the most innovative and creative groups to have broken through from Africa in recent years. Universal Music Africa is dedicated to helping the best African music talent reach new audiences around the world and we are excited to welcome them to our global UMG family. We look forward to working together with them to ensure they are able to authentically celebrate Africa through music and to help introduce their unique blend Afro-pop to new listeners everywhere.

About UMG

Universal Music Africa (UMA) is a division of Universal Music Group (UMG) which is the world leader in music-based entertainment.

UMG has a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world.

Universal music Group is a Vivendi company.

Photos courtesy: Maverick Seizure