For Kenya to prosper everyone irrespective of political affiliation, religious belief, ethnic background or race, must come together. Five astonishing incidents prove great things happen when Kenyans unite for a common cause.

Have you asked yourself why Safaricom dumped ‘The better option’ for a new slogan dubbed ‘Twaweza’ after 17 years? I mean why does Kenya’s biggest and most profitable telecommunications company need to change its slogan anyway?

The answer is that Safaricom realized the potential when Kenyans unite. Through different initiatives Safaricom has mobilized Kenyans to solve different problems and through those projects what came out clear is that great things happen when Kenyans from all walks of life come together.

                              Incident #1

                             Incident #2

                                Incident #3

                                Incident #4

                               Incident #5

During the launch of the new slogan at Uhuru Garden last Saturday, Safaricom CEO Bob Collymore said the company was now focused on building a more human network that leverages the strength of individual talent and the overall power of community.

“We are now focused on building a more human network that leverages the strength of our talent. We are calling this spirit ‘Twaweza’ and simply it means that we believe that when we come together great things happen. To succeed in Kenya, to REALLY succeed, you need to carry everyone along with you. And that’s why today marks the start of a new journey to unite Kenyans from all walks of life, to build the foundations of more resilient Kenya. When we come together great things happen, Twaweza,” said Bob Collymore.

Twaweza has been defined as the spirit that helps families, friends and loved ones achieve their dreams beyond their imagination. It’s the spirit that makes us do more, be more and become better as a community.

With the Twaweza spirit, Safaricom aims at uniting all Kenyans overcome challenges that many detractors have said could not be overcome, to produce something that is truly innovative.