K24 And GOtv Partner For A Christmas Treat For You
Leading mass market pay television brand, GOtv and leading broadcaster, Mediamax Group have today launched a Digital Migration Christmas promotion in a bid to ensure Kenyans enjoy a smooth transition, 9 days before the planned Nairobi Analogue Switch-Off .
Announcing the deal earlier today, Mediamax Group Executive Director, Granton Samboja said K24 viewers stand a chance to win 3 decoders daily as the broadcaster takes a lead to enhance the understanding of the impending signal switch-off to their listeners and viewers.
“We shall carry out a simple trivia question regarding digital migration daily and the answer should be sent to the K24 short code 20001 starting with the word “Digital”, revealed Mr Samboja.
All winners shall be directly notified the following day. Listeners are also encouraged to tune in to Mediamax radio subsidiaries – Milele, Kameme, Mayian and Meru FM stations.
Come Friday 13 December 2013, the Government of Kenya is committed to migrate Nairobi Residents from analogue to digital TV transmission.
According the Communication Commission of Kenya, Digital migration will ensure that the country complies with the worldwide analogue switch off deadline of 17th June 2015. The migration to Digital Television broadcasting is a Government initiative resulting from the decision made at the Regional Radio Conference of 2006 in Geneva, Switzerland (RRC-06).
GOtv decoders are offer the most convenient migration option as it has both pay TV and Free-To-Air (FTA) choices on a single set-top box without the need to acquire an extra box.
Moreover, for those interested in FTA channels, only a convenient payment plan of 2 instalments is available depending on one’s pocket.
The cost for the first instalment is Sh3,399/- which includes a decoder and 2 months GOtv Plus subscription. The second instalment of Sh2,600/- is due at the end of the 2 months for those not able to continue with pay TV.
GOtv pay bouquets are affordable and are currently going for Sh599/- per month for over 20 PAY AND over 30 FTA channels while the second package GOtv Plus goes for only Sh849/- per month and offers over 30 pay channels and over 30 FTA channels designed to keep your family entertained with great news, movies, kids programming and sport.
Meanwhile, the third bouquet, GOtv Open, provides the best solution for television consumers to receive their local free to air channels in digital quality for a once off Administration fee.
GOtv Open bouquet provides access to the free to air (FTA) channels – Please NOTE this is not a new decoder as our decoders have always been the latest T2 decoders in the market.
Apart from a once-off, non-refundable Administration fee of Sh2,600/-, there is currently no additional monthly charge.
Whenever a customer opts for GOtv Open, they forfeit the equipment subsidy. World over, Pay TV generates income from subscription and not hardware sales, which is always heavily subsidized.
According to Mr Kyengo, GOtv has since its launch in Nairobi in September 2011 been playing a pivotal role towards contributing to this technological transformation and in the process will help the country to achieve its set target towards the migration to digital TV transmission.
The advantages that come with the use of the digital TV compared to current analogue television are immense. Kenyans are embracing the new technology and enjoying quality viewership and choice as well as diversity in programming. The switch to digital broadcasting will enable existing technologies to connect the unconnected in remote communities and close the digital divide.
The flexibility offered by the digital platform will support mobile reception of video, internet and multimedia data, therefore making applications, services and information accessible and usable anywhere and at any time.
Mr Kyengo lauded Mediamax for taking a prominent role towards educating and informing the public on the need to embrace this new development and switch to digital TV.
