Juliani Lands New Role; Appointed Ambassador

Inspirational gospel artist and a renowned Changemaker for his deep lyrics and mindset on issues of bringing change and development among the youth, Juliani has landed a new role. The “Utawala” singer has been appointed the Amiran Poverty Eradication Ambassador.

The goal of the partnership is to prove to Kenyans and especially to Kenyan youth, that agribusiness offers a respectable, sustainable and ‘cool’ means of wealth creation and can be practiced even by someone with no prior knowledge or experience in this area, such as Juliani himself.

The introduction of Juliani, as the Amiran Poverty Eradication Ambassador comes at time when unemployment and poverty remain two of the major challenges facing Kenya as a country, with 21 percent national underemployment; 40 percent total unemployment and 70 percent unemployment among the youth.

Amiran Managing Director Pinhas Moskovich presents Juliani with a tshirt bearing the logo that will represent his campaign

During his 6 month tenure, Juliani will be trained by the Amiran Team on proper agricultural practices using the most modern technology and inputs available through Amiran to small and medium scale farmers in Kenya. As he practices farming at home, Juliani will travel across Kenya, bringing this important message to youth and to all Kenyans at all levels of society.

The idealistic artist, who has already completed training on the award winning Amiran Farmers Kit (AFK) will work hand in hand with the Amiran Team to energize Kenyans to be pro-active and to create their own wealth through agribusiness in a move to reduce extreme poverty and hunger.

Juliani among other trainees during the Amiran Farmers Kit training