Jameson Brings You 12 Pubs of Christmas
12 Pubs of Christmas is an event Started by the Jameson Whiskey Crew which previously ran for three consecutive years before adopting the name, Jameson 12 Pubs of Xmas as it is well known to be today.
As Jameson celebrates our 5th anniversary on 12th December, they will be visiting 12 pubs within 12 hours in groups of four (each consisting 20 people) in Mombasa. This will be in form of a challenge where the first group to get to bar No. 11 wins a special Grand prize and thereafter proceed to the 12th bar for a Jameson major after party.
Each reveller will have Jameson Passport that he/she will need stamped at every bar in order to complete the challenge as a winner at the “finishing line”. The first bar and kick-off point will be at Sohos in Westlands, as a meetup spot for a specific crowd from Nairobi as they prepare to meet the rest of the crowd in Mombasa.
Jameson will visit 12 bars and each bar will be provided with Jameson merchandise and brand representatives all driving the brand and the 12 pubs of Xmas promotion.
In each of the 12 bars, the revellers will buy Jameson at a reduced cost per shot and essentially carrying out a happy hour session whenever the 12 Pubs of Xmas Groups are in the outlet. The four different groups will each visit these bars at different times therefore generating hype around Jameson the whole day.
Registration kicks off today, Monday 3rd December via the Jameson official Facebook page. Check it out here.