In Pictures: How #SmirnoffFiesta Went Down

Smirnoff has unveiled a campaign dubbed ‘Smirnoff Fiesta’ to charm consumers to better enjoy Smirnoff by drinking long mixed Smirnoff cocktails.

An activation was held at the Tribeka over the weekend to showcase Smirnoff’s long mixed drinks (Black Mamba, Jamaican Sunrise and Screw driver) and the ready to drink Smirnoff Ice.

‘Smirnoff Fiesta’ is a novel approach to charm consumers to better enjoy Smirnoff by drinking long mixed Smirnoff cocktails. The SMIRNOFF FIESTA parties have been running since February through to April 2014 and will bring the Spirit of Summer and the fun coastal experience to major towns across Kenya.

Here are some photos from Tribeka;

Big Kev (L) and a friend during the Smirnoff fiesta event

Smirnoff mixologist Elisha prepares a Smirnoff Screw driver long mix cocktail

DJ Mista Dru entertains the crowd

Revelers at Tribeka lounge strike a pose for the camera