2018 best female newscaster of the year, Serwaa Amihere has been appointed brand
ambassador for Global contraceptive solutions brand Amor.
The Global contraceptive solutions brand has commenced its operations in Ghana
and has launched their a vigorous safe sex awareness campaign on social media.
The broadcast journalist and philanthropist therefore becomes the first brand ambassador
of the company.
Serwaa Amihere will not only front Amor’s social awareness projects,
but also device innovative and creative ways of interacting with young people
on social media about pregnancy preventive measures and safer alternative options as a
path in championing a broader aim of grooming an empowered female generation.
Meanwhile, the event to unveil Serwaa Amihere as the icon for Amor officially took place at
the plush GPSC office at Dzorwulu in Accra with heavy media and industry stakeholders
present.
Addressing the press however, Mr. Wang Yafeng, MD, GPSC, expressed management’s
commitment in helping young ladies have full control of their sexualities by providing
them with authentic contraceptive options that have been tried, tested and approved
as effective solutions for pregnancy control.
Miss Amihere on the other hand thanked GPSC management and staff for confirming her as
their first brand icon after carefully evaluating her capabilities and potential as the
right brand to associate with in delivering the mandate of giving the power of choice in
the hands of young women.
“Women, especially young ladies must have the power of choice. It is important for
us to have the power to decide when to get pregnant, have babies and when to
pursue educational advancement or career development. We must end the era of
unwanted pregnancies and the wrong abortion methods which usually bring
young women so many medical complications,” she stated.
About GPSC
Guilin Pharmaceutical (Shanghai) Co., Ltd. (GPSC) is a subsidiary of Guilin Pharmaceutical
Co., Ltd. as well as a member of Fosun Pharmaceutical Group.
Focusing on international market business, develop, produce and market various kinds
of pharmaceutical products, including anti-malarials, and generic pharmaceuticals.
Amor is an emergency contraceptive capsule for women. An after sex pregnancy prevention
option of 72 hours efficacy.
