Management of Ghana’s biggest private beverage company, Kasapreko Company Limited have finally reacted to pressure from a section of the public to terminate contract with dancehall act, Shatta Wale.
A section of the public few days ago called on the reputable company to terminate its ambassadorial contract with Shatta Wale.
This is due to an offensive video the ‘Gringo’ crooner shared on Snapchat. Shatta was reported to have shared a video in which he and his friend were receiving a blowjob from a girl who could best pass out as a prostitute
Many entertainment enthusiasts and loyal Shatta Movement (SM) fans condemned the act by the artiste. Some also called on managements of the notable products he is made a brand ambassador to terminate his contract.
Shatta, after receiving loads of bashing from his followers and fans minutes after took down the video. But it had already been captured on the internet by then.
But the Brands Manager for Soft Drinks & Water at Kasapreko Company Limited, Mr. Chris Addo-Sarkodie has finally spoken on the matter.
Mr. Addo has disclosed that management will not terminate the ambassadorial contracts with Shatta Wale.
He made this known at the unveiling of Actress Nana Ama McBrown as Kasapreko’s new brand ambassador for its Royal Drinks.
He told Kasapafmonline.com how the Shatta’s brand has positively affected the Storm Energy drink. Adding that there has been an increase in market sales since he was made a brand ambassador of the product.
Meanwhile, the Director of Sales and Marketing for Awake Water and Carbonated Soft Drinks at Kasapreko Company Limited, Mrs. Eunice Adjei Bonsu declined to comment on the issue. When asked if management is considering abrogating the ambassadorial deal with the Zylofon artiste, she said “No comment about Shatta Wale, storm energy deal.”
The Energy Drink of the Year Award was presented to the distributors of the product at a ceremony in Accra.
Storm Energy, was introduced into the market two years ago. It was however adjudged the Best Energy Drink in Ghana at the 2018 Ghana Beverage Awards.
