Sarkodie Is Not On The Same Level With Wizkid And Davido – Richie Mensah
The CEO of Lynx Entertainment has said that Ghanaian rapper Sarkodie, is not on the same
level as Nigerian artistes, Wizkid and Davido when it comes to music.
According to him, Sarkodie may be popular but his two Nigerian counterparts are more popular than him.
Richie however associated this to the fact that the Sarkcess music boss is a rapper unlike
Wizkid and Davido who are singers.
Richie made this statement at the launch of Eastern Music Awards in Koforidua, last week
according to a post sighted by Ghaflagh.com on zionfelix.net.
The report further stated that Richie who was a guest speaker at the launch and seminar of the
awards stated that even though Sarkodie is huge on the African continent, Davido and Wizkid
are ahead of him because they sing while the former raps.
“Apart from Osibisa, Sarkodie has broken barriers internationally. There is no country in Africa where people don’t know Sarkodie.
If you say mention 10 African artistes and Sarkodie’s name is always part but the reason Sarkodie is not on the same level as Wizkid or Davido is that he is a rapper,” he said.
Richie also used Nigerian rappers Phyno and Olamide as examples to buttress his point that
singing is greater selling tool than rapping.
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He further stated that the two (Phyno and Olamide)
have not been able to blow up on the international font (particularly in Ghana) because
they rap in languages that are not understood by non-natives.
“Singing is able to go further than rap based on language limitations. When someone sings in Twi, somebody in Kenya can sing melody even if they don’t understand the language.
But when somebody is rapping in Twi and goes to Kenya, they cannot rap along because of the words,” he further explained.
The music producer further explained why he is working with a lot of singers.
“The reason I like singers nowadays is, when KiDi sings, Odo, the Nigerians are singing it. They don’t know what it means. They don’t care. They can sing the melody”
