Let’s Wear African Prints Daily – Okyeame Kwame

Okyeame Kwame makes a case for African prints.

Ghanaian rapper, Okyeame Kwame appeals to Ghanaians and Africans. Furthermore, he asks us to clad ourselves with local fabrics to help project and protect their identity.

Moreover, according to the Rap Dacta wearing African prints once a day is not enough.

His Instagram caption

“I think The African Wear shouldn’t be just a Friday Affair .Everyday we should wear Made in Ghana until the Countries from which we import Our Foriegn Clothing begin to wear our Styles . #wearGhana @bellocouturegh” 

The government launched the “National Friday Wear Programme”. This was an initiative aimed at projecting a unique Ghanaian identity through the extensive use of local fabric.

Furthermore, the Ministry of Trade, Industry and President’s Special Initiative initiated the programme. They set aside Fridays for all public officers and the private sector.

Therefore, it was part of a comprehensive programme to promote made-in-Ghana goods and to revitalise the textile and garments industry.

However, the initiative isn’t catching on as expected. But Okyeame Kwame believes wearing African prints, is the way to go.

His Instagram post

https://www.instagram.com/p/Bh6U_8dlbyp/?taken-by=okyeamekwame