Government To Ensure 70% Local Content On TV

There is good news on the horizon for local producers and actors. Minister of Communications, Ursula Owusu-Ekuful, has announced that the government will soon roll out a policy to ensure that television stations broadcast at least 70 percent local content.

She explained that the policy was necessary to provide more opportunities for local content providers, especially film producers across the country. This is such a relief since at this point in time, there is discontent among local producers about the influx of foreign content on the airwaves.

She further added that there were measures being put in place to digitise Ghana by 2018, in line with the wave of digital migration across the broadcasting landscape. She admitted that the digital migration process had delayed but she assured that there was a need to make the transition seamless.

She called on the various media houses to help with the proliferation of local content on TV. This is a step in the right direction. Our local content has to be on our screens constantly instead of allowing foreign content became the main staple of people’s viewing experience.