Fuse ODG Calls For Boycott Of Nivea Products

Fuse ODG yesterday took to Instagram to state his displeasure about a skincare brand.

On his Instagram he posted about a Nivea billboard that had a tagline “for visibly fairer skin”. He started a debate about how the brand is advocating for bleaching of the skin.
https://www.instagram.com/p/BaWhRHkgO9h/?hl=en&taken-by=fuseodg

Fuse is pissed with that phrase because he thinks it’s a “shade” to the dark or black skin that encourages bleaching.

He started the crusade against Nivea, threatening that he’ll cause their billboards in Accra/Ghana to be pulled down if Nivea does not heed to his protest.
However, some of his fans stated that the product does not bleach the skin and the singer had the tagline all wrong.
Furthermore, he ahead to share a video of their advertisement that reinstates his claim.
https://www.instagram.com/p/BaYkEvPgxv1/?hl=en&taken-by=fuseodg
https://www.instagram.com/p/BaZmTUdgmgY/?hl=en&taken-by=fuseodg

Also adding to the debate was Radio and TV Personality, Anita Erskine. She also posted on Instagram about the dangers of bleaching and rant against the skincare giant.
https://www.instagram.com/p/BaYwbLJAcWw/?hl=en&taken-by=theanitaerskine

Fuse ODG’s post is a continued debate on the dangers of skin bleaching. This highlights all the struggles several women have gone through to ban bleaching products in the country.
This debate seems unending and we hope the voices of celebrities like Fuse ODG, Anita Erskine and others would be heard and heeded to.