EIB Network Adjudged The Most Admired Media Brand In Ghana
Brand Africa released its list of the 100 most admired brands on the African continent. Moreover, it divided the list into numerous sub categories and covering all brands.
Furthermore, media giant EIB Network finished as the most respected media brand in Ghana.
About EIB Network and Brand Africa
The network is home to Starr Fm, GhOne TV, the Daily Heritage and numerous other channels. They finished among the top ten list of most respected Ghanaian/African brands in Ghana.
Furthermore, the prestigious list contains numerous well established brands in Ghana. Therefore, it makes it more remarkable that EIB is part.
According to Brand Africa’s survey, conducted with the help of Geopoll, Kasapreko is the number one Ghanaian/African brand most admired in the country. Then MTN in 2nd and Nallem Clothing in third.
EIB finished 8th on the list, and were the only media group in such prestigious company.
The results were part of the 6th annual Brand Africa 100: Africa’s Best Brands survey released on the sidelines of the IAA Leadership Conference in Accra, Ghana.
The Brand Africa 100 ranking is based on a survey among consumers 18 years and older, conducted in 23 countries across Africa. The countries, representing all African economic regions, collectively account for 75% of the population and the 74% of the GDP of Africa.