Use Music To Change The Narrative Of Africa — Tourism Minister

Minister of Tourism, Arts and Culture, Hon. Catherine Afeku urged musicians across the continent. According to her, musicians need to use their music to change the African narrative.

Moreover, according to her, the continent has an abundance of intelligent, talented and powerful musicians. These are people whose music are to promote development to change the narrative of Africa.

She made these statements at the 5th edition of All African Music Awards (AFRIMA)

“I trust that the narrative of Africa will change and it will change through music, art, and culture. We can use music as a conduit for peace. Also, to send a strong signal to the rest of the world that Africa has its challenges. However, we have overcome most of them” 

Our musicians are very talented, intelligent and they are ambassadors of hope to the next generation”.

“It is my belief that together we can put AFRIMA on a competitive tie and have a stronger voice in an increasingly competitive world. We want the people of this beautiful continent and the rest of world to see this as a call to duty; a call to every creative artiste in Africa, from the North to the South, to the East and the West.”

“It’s for this reason that Ghana institutionalized “See Ghana, Eat Ghana, Wear Ghana and Feel Ghana” campaign to drum home the huge tourism potential with an exciting range of products from culture, eco-tourism, heritage, beach and conference tourism serving as unique ingredients of any enticing destination”.