Nestlé Milo Wins CIMG Product Of The Year
Milo, which has become the number one brand and the most preferred choice of breakfast in many home across the country has been recognized as Product of the Year at the 2017 edition of the Chartered Institute of Marketing Ghana (CIMG) awards held in the Nation’s capital.
Milo, the energy food drink for future champions, is a brand committed to building future champions.
Nestlé Milo remains committed to continue to engage the youths in its Sports Development programs that have reached over 70,000 children to date, as well as deliver the nutritious energy they need to help them be their best. The Milo Sports Development Program does not only inspire the youth to participate in sports but also provides a platform for the youth to learn valuable lessons such as respect, teamwork, perseverance and resilience for their success on the field and in other aspects of their life.
The awards comes in a time where Nestlé Ghana is celebrating 60 years of providing quality and nutritious food to families in Ghana.
Through the company’s Creating Shared Value (CSV) approach, Nestlé is fulfilling its purpose of “Enhancing Quality of Life and Contributing to a Healthier Future” by supporting key stakeholders along its value chain in the areas of nutrition, water and Rural Development.
These stakeholders include individuals and Families, Smallholder Farmers and Communities directly linked to its operations. Through its CSV, Nestlé contributes to supporting the UN Sustainable Development Goals.
A citation signed by Mr. Kojo Mattah, the National President of the CIMG states that “Nestlé Milo has truly built nations of champions and generations of Ghanaians will forever salute the brand for bringing out the untapped talents in them”.
The Managing Director of Nestlé Milo, Mrs. Freda Duplan, speaking about the award mentioned that ” the award recognizes that Nestlé, together with its various brands, is making a significant impact in society to enhance the quality of life. Winning such a prestigious award testifies that Nestlé Milo is indeed making strides in nourishing the future generations in Ghana. Nestlé Milo has a rich legacy in Ghana through its long-standing commitment to grassroots sports development programs” Mrs. Duplan concluded by dedicating the Award to consumers and assured continuous commitment to deliver tastier and healthier products that are safe and of the highest quality.
Source: myjoyonline.com
