EXCLUSIVE: Radio Maisha Set To Raid KBC’s Top Talent

The media industry in Kenya is synonymous with poaching of top talent from one station to another, with heavy perks taking centre stage as the pivotal point that moguls use to lure well established media personalities.

It has happened before and it is still happening in this time and age. With the shift to digital broadcasting media poaching is expected to escalate as media houses will try to get on their knees with luring best talent from the old established ones.

This said and done, it does not necessarily mean that stations poaching top talents are not established, nah. In fact what they want is to inject fresh blood into their already well established human resource departments.

This explains why Radio Maisha is ‘encroaching’ state-owned KBC for its top talent.

A credible source privy to Ghafla Kenya tells us that Radio Maisha are keenly monitoring Bonie Musambi’s situation at KBC and are likely to lure him to the Standard Group radio station with a promising remuneration.

                    Bonnie Musambi

It is understood that Musambi, who hosts KBC’s morning show with Cynthia Anyango, has already been contacted by the Radio Maisha management over a possible shift from KBC to Standard Group.

Our source also tells us that Radio Maisha top presenter, Alex Mwakideu had made threats to leave the station but rescinded his decision and decided to stay back.

Musambi was seen as a possible replacement for Mwakideu but now that he has rescinded his decision to leave that does not mean Musambi won’t join Radio Maisha. It is understood that Radio Maisha still wants Musambi to fix him in one of their shows.

Mwakideu and Jalang’o have made a perfect combination in their Maisha Asubuhi show

Musambi is considered a hot prospect who can bring the correct ratings to the already established radio station. Alongside the likes of Mwakideu, Anne Njogu and Emmanuel Mwashumbe, Musambi will definitely add fresh blood to the collection of the country’s best radio presenters.

Mwakideu had threatened to quit Radio Maisha for lack of a pay rise but it is understood that the management begged him in a meeting to rescind his decision and stay back.

Mwakideu and Jalang’o have made a perfect combination for their Maisha Asubuhi show which is arguably the most listened to radio show.

Only time will tell if indeed Musambi will resist the urge to join Radio Maisha.